Manager, Marketing & Loyalty Analytics, Tim Hortons, US

Restaurant Brands International Inc. is one of the world’s largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world’s most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

We are seeking an experienced and results-driven Analytics Manager to lead our efforts in analyzing our overall digital business, mobile ordering channels (including 3rd Party Delivery), and customer loyalty. This position focuses on driving actionable insights to support aggressive digital growth, loyalty program optimization, and profitability. The individual will work on understanding customer behaviors, improving digital data infrastructure, and identifying opportunities to enhance guest retention and lifetime value through data-driven strategies.

Role & Responsibilities

• Digital and Loyalty Program Optimization
• Analyze?digital profitability, identifying key opportunities to reduce churn and optimize customer lifetime value.
• Evaluate the performance of promotions, offers, and loyalty program initiatives, including revenue attribution, redemption rates, and guest incrementality.
• Provide insights into guest behaviors, such as patterns in third-party digital ordering and loyalty program engagement, to inform retention strategies.
• Support digital ordering analytics, with a focus on?third-party delivery performance?and revenue contribution.
• Data Infrastructure and Strategic Reporting
• Oversee the development and maintenance of a unified?data warehouse?to ensure accuracy, timely reporting, and a single source of truth.
• Design and manage?dashboards?to provide clear visibility into digital, loyalty, and third-party ordering performance metrics.
• Deliver recurring reports, such as?weekly sales slides?and?monthly preview decks, to inform leadership on key trends and opportunities.
• Guest Retention and Targeted Insights
• Leverage?CC token and 1st-party data?to identify and address guest drop-off patterns, particularly after LTOs, promotions, or key campaigns (e.g., RUTW).
• Conduct deep-dive analyses of loyalty program challenges, such as incrementality, cohort behaviors, and guest retention strategies.
• Partner with cross-functional teams to execute experiments and provide insights for driving guest engagement, retention, and loyalty program growth.

Qualifications

• 5+ years of experience in digital analytics, delivery channel performance analysis, loyalty program management, or related fields.
• Proven track record in analyzing and improving customer loyalty programs and delivery channels.
• Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics) and CRM systems.
• Preferred experience in retail, e-commerce, logistics, or similar customer-focused industries.
• Strong analytical and problem-solving skills with a focus on actionable insights.
• Proficiency in data visualization tools (e.g., Tableau, Power BI) and/or programming languages (e.g., SQL, Python, or R).
• Deep understanding of digital marketing, delivery channel performance metrics, and customer experience optimization.
• Excellent communication and presentation skills, with the ability to translate complex data into clear recommendations.
• Leadership skills with the ability to collaborate and influence cross-functional teams.
• Preferred familiarity with machine learning and predictive modeling techniques.

#TimHortons

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI’s policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.