Marketing Coordinator

SUMMARY: Nestled on the shores of Lake Lanier lies the Lanier Islands Resort; the resort offers 282 rooms conveniently located throughout the 1,200 acres of the resort. This role will be responsible for driving membership revenue and growth through strategic sales initiatives, coordinating engaging events, and executing effective sales strategies.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned on an as needed basis.

MARKETING

• Oversee the development of Digital Marketing projects and promotional pieces that cross-market all business units.
• Track and measure SEO and Google Analytics metrics and provide reports
• Analyze performance YOY for Paid Search and Social Media Campaigns
• Evaluates the performance of all digital marketing campaigns.
• Work with the Social Media team to develop and execute organic and Paid Social media plans for each business unit.
• Updates and administer the Google Business Accounts and Yelp
• Administers and reports on OTT Campaigns
• Identifies and test new digital channels and tools
• Exploring different Influencers to work with throughout the year and for specific campaigns
• Research competitors and provide suggestions for improvement
• Create Family Presentations
• Work with Management on Business Plans
• Prepare and manage the digital marketing budget
• Monthly forecast Update
• Handle the monthly budget with the Digital Agency to match our strategy
• Manage Reputation for Game Changer
• Knowledge on different platforms such as GA4 , Scala Boxes and E-giftify , Profitsage and all the front gate Signage
• Knowledge of Craftable processing digital purchase orders
• Process all the Purchase Orders for the Sales & Marketing Department
• Handle Customer Relations for Spanish Speakers
• Janus Boards

PUBLIC RELATIONS

• Create a Daily Public Relations Report
• Chambers relationships
• College Relationships
• Sponsorships Decks
• Perform all other tasks as assigned by management.
• Support the Director in preparing and executing Media Days
• Site Visits when needed
• Add Calendar of event to different websites to increase exposure
• Handle all the Hispanic relationships/Audience and events for the property
• Serves as a Board Member in Hall County

Other

• Maintain various records and documents for company executive(s)
• Assist Human Resources with processes and transitions for the Hispanic employees
• Providing administrative assistance for company executives

QUALIFICATIONS:

• Prior Sales or Marketing coordination experience is essential.
• To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily.
• Service orientated demeanor with professional presentation skills.
• Must exhibit initiative, responsibility, flexibility, ethics and leadership.
• Ability to maintain organization in a changing environment.
• Ability to multi-task and establish priorities, leading and directing multiple projects while overseeing day-to-day operations.
• Demonstrated ability to effectively interact with people of diverse socioeconomic, cultural, disability and ethnic backgrounds.
• Must be able to communicate clearly and professionally in English with team-members, leadership and ownership, both in written form and verbally.
• The following strengths would be considered advantageous: high energy, entrepreneurial, encouraging, effective communicator, service driven and a strong business acumen.
• Must be at least 18 years of age with a valid driver’s license and clean MVR for three years.

EDUCATION And/or EXPERIENCE

A degree from a college or university and three years’ experience Sales or Marketing capacity within the hospitality industry is strongly preferred but not required.

Delphi and Amadeus system knowledge, is a plus.

Language Skills

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of the organization.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to walk; use hands to handle and reach with hands and arms. The employee is occasionally required to stand; sit; climb or balance; stoop, kneel, crouch, or crawl; talk or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.