Marketing Communications Specialist
Job Description
The Marketing Communications Specialist collaborates on communication plan design and executes integrated, strategically focused marketing plans for specific market segments in an effort to support key goals. Works closely with the marketing communications team to solve market problems and drive results for our business and our purpose.
If not local to the Triangle area, this role will require travel to our Durham campus 1-2 times each year, including some overnight travel based on business needs.
The anticipated start date for this position has been identified for May 2025.
What You’ll Do
- Collaborates with marketing communications team to define communication tactical plan.
- Plans and implements marketing campaigns to approved budgets, goals and timelines and ensures plans are executed on-strategy.
- Drives sales results through implementation of marketing activities such as: incentives, direct mail, advertising, collateral, promotions, events, presentations, online marketing and other appropriate channels.
- Provides reports, analyses, and regular status updates on marketing campaign development.
- Develops and implements targeted support to the agent/broker community.
- Works closely with various areas of the organization including sales, web office, creative studio, underwriting, legal, compliance, healthcare, human resources and other internal departments in the production of marketing materials and campaigns.
- Manages effective relationships with external marketing and logistics vendors/agencies as needed.
- Utilizing strong knowledge of the competitive marketplace, equips the sales team to effectively sell against the competition.
- Facilitates communication between internal stakeholders and creative resources in project execution.
- Manages associated program budget(s) including annual forecasting, invoice control and reconciliation, tracking of campaign funds and scheduled reporting.
What You Bring
- Bachelor’s degree or advanced degree (where required)
- 3+ years of experience in related field.
- In lieu of degree, 5+ years of experience in related field.
Bonus Points
- Previous experience with Salesforce, Medicare Marketing, and Marketing Compliance are preferred
What You’ll Get?
- The opportunity to work at the cutting edge of health care delivery with a team that’s deeply invested in the community?
- Work-life balance, flexibility, and the autonomy to do great work?
- Medical, dental, and vision coverage along with numerous health and wellness programs?
- Parental leave and support plus adoption and surrogacy assistance?
- Career development programs and tuition reimbursement for continued education?
- 401k match including an annual company contribution?
- Learn more?
Salary Range
At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs. Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs.
- Based on annual corporate goal achievement and individual performance.
$61,900.00 – $99,000.00