Head of Marketing, Japan

On is ready to welcome a new Head of Marketing for Japan who will act as an essential member to help drive the company’s goals and success. This role will play an integral part in sharing the story of On by leading a diverse and energetic Marketing team. In addition, this role will be responsible for evaluating and developing Marketing strategies while always thinking one step ahead.

Your mission

• Develop marketing strategy and implement global marketing campaigns to the Japanese market, aligning with brand and business objectives.
• Oversee global and local campaigns, social media operation, public relations initiatives, and retail marketing efforts to increase brand awareness and support business growth
• Work closely with the sales team to drive B2B marketing strategies to establish and maintain strong partnerships with account partners
• Analyze market trends and consumer insights to design marketing and promotional activities.
• Prepare and manage quarterly and annual budgets for the Marketing department
• Ensure On’s brand and story is compelling and consistent across all channels / consumer touch points and aligned with internal Marketing strategies Identify opportunities for On to reach new market segments (beyond the running communities) and expand market share
• Collaborate with cross-functional teams including sales, e-commerce, merchandising, retail, and customer service to ensure cohesive marketing efforts.
• Lead, mentor, and build a high-performing marketing team, fostering a culture of creativity and collaboration.
• Monitor and report on marketing performance metrics, adjusting strategies as needed to achieve business goals.
• Stay abreast of industry trends and innovations to leverage new opportunities and stay competitive.

Your story

• Over 15 years of experience in marketing, preferably within the sports industry in Japan.
• Proven track record of developing successful marketing strategies and campaigns.
• Strong knowledge of social media, PR, retail marketing, and B2B marketing.
• Exceptional leadership skills with experience in team management and development.
• Ability to work in a fast-paced, dynamic environment with a results-driven approach.
• Exceptional written and verbal communication skills, with the ability to articulate complex concepts clearly and persuasively both in Japanese and English, additional APAC language skills will be a plus.

What We Offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.