Director, GTM Enablement

Job Description

Meet Benevity

The world’s coolest companies (and their employees) use Benevity’s technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, United Kingdom, the United States and more!

As the Director of GTM Enablement , you will be responsible for creating a coaching-first enablement strategy that drives role mastery, sales execution, and revenue performance. You will work hand in hand with sales leadership, front line managers and reps to reinforce selling behaviors that improve seller effectiveness, pipeline conversion rates and sales process efficiency. Through structured coaching programs, data-driven insights, and high-impact enablement initiatives, you will ensure that every seller is equipped to execute at the highest level.

What You’ll Do

  • Coaching & Role Mastery
    • Develop and implement coaching frameworks that drive consistent, high-impact sales execution
    • Equip Sales Managers with structured coaching plans, ensuring they can effectively develop their teams
    • Lead call review sessions alongside sales leaders to create a culture of continuous improvement across sales teams
    • Design and execute certification programs to reinforce selling skills and identify performance gaps early
    • Own onboarding and continuous learning programs that accelerate ramp time and deepen seller expertise
    • Build sales playbooks and talk tracks to support in-the-moment execution
  • Enablement Strategy
    • Lead a top-performing enablement team that prioritizes programs that have the highest impact on sales performance
    • Defines the vision for sales enablement, clearly defining key performance indicators (KPIs) to stakeholders, fostering a culture of transparency and alignment with the organization’s goals
    • Leverage data analytics to pinpoint skill or knowledge gaps within the sales team, advocating for a culture of continuous learning and development
    • Foster a culture of trust by establishing strong relationships with sales team members to empower their success and continuously refining programs based on team feedback
  • Cross-Functional Leadership & Strategy
    • Partner with Sales Leadership to align coaching initiatives with revenue objectives and sales motions
    • Work with RevOps to optimize sales processes, ensuring frictionless execution for sellers
    • Collaborate with Marketing and Product Marketing teams to develop assets that reinforce messaging consistency
    • Act as the liaison between revenue and product to ensure sellers can confidently position new features and drive adoption

Who You Are

  • A former top-performing seller with experience prospecting, cold calling and closing new business opportunities who uses their direct experience to coach sellers to success
  • A strategic enablement leader with a passion for developing high-performing sales teams
  • A data-driven problem solver who uses insights to refine coaching and enablement programs
  • A hands-on coach and leader who thrives in the trenches with sales teams, reinforcing execution in real time

What You’ll Bring

  • Proven track record of coaching sales teams to higher performance and skill mastery
  • Previous experience as a former seller generating opportunities through inbound/outbound prospecting and closing new business deals
  • Deep understanding of sales processes, deal strategy, and pipeline management
  • Strong ability to influence and collaborate with cross-functional teams
  • Proficiency in GTM technologies (Gong, Salesforce, Salesloft, Highspot, Zendesk, Gainsight etc.)
  • Experience in technology or SaaS industries preferred

Discover your purpose at work

We are not employees, we are Benevity-ites. From all locations, backgrounds and walks of life, who deserve more …

Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.

If the idea of working on tech that helps people do good in the world lights you up … If you want a career where you’re valued for who you are and challenged to see who you can become …

It’s time to join Benevity. We’re so excited to meet you.

Where we work

At Benevity, we have developed a Community First approach that we design our people’s experience around with goals to build a strong community and culture, achieve stellar execution of our business goals and social mandate, and ensure Benevity-ites thrive. For those who live within a reasonable commuting distance to an office, we can split our time working in the office and from home to optimize the opportunities of both, with the requirement that we spend at least 50% of the time in the office.

Join a Company Where DEIB Isn’t a Buzzword

The diverse backgrounds, experiences, skills and passions of our people make it possible for us to keep innovating as the market leader in our space.

Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our Black Employee Network making space for us to have difficult conversations to our Pride events and the exceptional diversity on our leadership and tech teams.

We strive to build a strong culture of belonging so that every Benevity-ite feels included and can thrive as their authentic selves — in a place where everyone has an equitable opportunity to shine!

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