Assistant Brand Manager, Men’s Marketing

• Assist with defining and owning the brand guidelines to guarantee the brand identities, ensuring that all actions are in line with the sense of purpose.
• Supporting new product development and launches through execution of projects on time and on budget, creating sell sheets and other promotional marketing materials.
• Help drive brand growth through consumer engaging media, digital strategy and activations. Coordinate with the Social Media & Content Creators in the management of brand websites and social media postings by providing feedback, direction and insight.
• Understand the market & customers clearly through conducting analysis and reports which enable you to quickly react to changing trends and use insights to influence organization and unlock growth
• Closely collaborate with other departments (Sales, Graphic Design, Social Media, Content Creators, Purchasing, Customer Service) to help drive business growth.
• Be an innovation ambassador by recommending unique marketing ideas through data analysis, consumer insights and watching trends of competitor brands.
• Attending and assisting with trade shows, activations, photo shoots, promotions, and education opportunities.
• Other duties as requested by management

Required Skills/Abilities:

• Bachelor’s Degree in Business and/or Marketing;
• At least 2 years Marketing/Product Management experience in manufacturing environment; Consumer Products/Personal Care category preferred
• Proficient in Microsoft Word, Excel and PowerPoint
• Experience and/or passion for beauty, fashion & multicultural/African American marketing a plus
• Self-starter with a strong work ethic and able to work both independently and collaboratively without close supervision
• Digitally savvy & creative; knowledgeable of current digital and social media landscape and trends
• Effective time management & organizational skills to deal with multiple priorities
• Knowledge of sorting/filtering data sets, and creating data charts
• Experience with syndicated retail sales data a plus
• Ability to travel up to 25% during peak times.