Deputy Store Manager

MISSION

The Deputy Store Manager, plays a crucial role in assisting the Store Manager in defining the business strategy, vision, and roadmap to achieve commercial targets and enhance the brand’s image and reputation. This role is pivotal in leading the team on a day to day, driving sales, profitability, and client satisfaction, while also ensuring the maintenance of a well-organized store environment and fostering a cohesive team dynamic. Depending on the brand, the deputy can have different focus (Clienteing, team development, product category, Operations, etc.).

Job responsibilities

• BUSINESS DEVELOPMENT – grow the business
• Drives own sales target
• Proactive sales inside and outside the boutique
• Have knowledge / curiosity of the market and the competition
• Supports in identifying stock opportunities, trends and elaborate action plan
• Supports as per the store manager request in creating reports, analysis and interpret retail data such as revenues, expenses and competitions
• TEAM – motivate and reinforce engagement
• Under the supervision of the store manager :
• Coaches and trains on the floor (customer service, product, after sales service, grooming, visual merchandising)
• Overcomes team complaints, objections and requests (Discounts, products) in a confident and positive way
• Follow-ups and monitors teams KPIs (CRM, sales, daily KPIs)
• Plans ahead daily huddles
• Identifies team training needs
• Is responsible for the induction plan with the support of training and HR departments and accompany (on the floor as a buddy) the new joiners or assign a buddy if needed
• OPERATIONS – ensure store embodies the brand guidelines and runs smoothly
• Prepares the rota and manages the annual leaves in order to ensure optimum store coverage in collaboration with the Store Manager
• Leads and organizes the inventories in liaison with support function teams (logistics, finance)
• Ensures the perfect retail standards, coordinates with retail operations and suppliers in regards to store maintenance
• Supervises AFSS performance, spot opportunities and propose alternative solutions both business oriented both client-centric
• Coordinates daily customer service operations (i.e. : sales processes, orders and payments)
• Follow-up with the sales administrator for the respect of deadlines and payments
• Ensures the coordination with Mall in regards to Mall police permits
• Supports in identifying stock opportunities, trends and elaborate action plan
• Make sure all employees adhere to company’s policies and guidelines (store essentials, LVMH Code of Conduct)
• CLIENTELING – deliver memorable and unique experiences to our guests
• Acts as a role model in delivering excellence (selling ceremony, communication with clients, upselling, crosselling…)
• Comes-up with original solutions to elevate the clients’ experience aiming to establish a direct and strong business relationship
• Shares and gathers ideas on clienteling activities

Profile

Technical Skills

• Knowledge of Luxury business
• Selling Skills
• Coaching Skills
• Conversation Capability
• Store procedures and process
• CRM techniques and tools
• Store operation applications (Beanstore, CRM, Sap etc..)

Soft Skills

• Customer focus
• Proactive selling
• Initiative
• Negotiation
• Business awareness
• Role competencies