Youtube – Organic Growth Lead

ACKO is India’s first and only fully-digital Insurtech (product) company to have taken insurance by storm. You might have seen our cool ads or are already a customer and we hope you have noticed how we are rewriting the rules of the insurance game constantly and persistently.

Based out of Bangalore, we are solving for the Indian market. But we are a part of a global wave of insurtech startups such as ZhongAn in China , Oscar, Lemonade, Metromile in the US, that are known to succeed owing to their business models and technology.

We are a unicorn backed by a slate of marquee investors like Binny Bansal, Amazon, Ascent capital, Accel, SAIF, Catamaran, General Atlantic and Multiples. In only four years since our inception and operations, our products have reached ~75M unique users. We have partnered with some of the biggest names of the digital ecosystem such as Amazon, Ola, RedBus, Oyo, Lendingkart, ZestMoney, GOMMT group etc.

At ACKO, job roles are focused at impact and we’re here to transform the way the industry operates. Innovation drives us and our products, and we are poised to disrupt insurance, powered by our pioneering products. We have changed the landscape of this age old sector in a growing economy like India and have miles to go from here.

After having crossed the $1B valuation mark, our eyes set on even bigger milestones. If you think we’re just about growth and numbers, employee wellbeing lies at the core of all our programs and policies. We are a regular ‘Great Place to Work’ winner and consistently feature on Linkedin’s list of top startups. Currently 1000 strong, we are hiring across all functions.

Do you eat, sleep, and breathe YouTube?

If you just nodded three times, keep reading.

ACKO is looking for a YouTube Growth Lead to build and scale our YouTube presence from the ground up. We’re not just looking for someone to post videos – we need a strategist, a creator, and a data geek rolled into one. Someone who knows what works on YouTube today and can predict what’s going to work tomorrow.

This is a hands-on, high-impact role where you’ll lead our YouTube efforts – from launching content IPs to scouting influencers, running experiments, and making sure our videos actually get watched.

What You’ll Do:

• Turn ideas into binge-worthy content – Research hot topics, trends, and audience insights to create engaging shorts, long-form videos, and podcasts.
• Own the YouTube algorithm – Optimize videos, titles, descriptions, and thumbnails to drive reach, retention, and engagement.
• Scout & collaborate – Identify influencers, guests, and creators who can add value to our content and help us scale.
• Build iconic content IPs – Think beyond one-off videos. Develop content formats that build loyal audiences over time.
• Run the show (literally!) – Plan and coordinate all shoots, whether in-house or with production agencies.
• Measure, tweak, and grow – Analyze performance, run experiments, and iterate fast to grow our channels.