Digital Marketing Executive

?Department: Creative

?Location: UK, Hybrid Remote

About Block Labs

Block Labs is a leading force in the Web3 space, incubating, investing in, and accelerating top-tier fintech, crypto and iGaming projects. With a mission to shape the future of decentralized technology, we partner with visionary startups to raise funding, refine product-market fit, and grow their audiences. Our diverse team drives innovation, using deep industry expertise and an extensive network to empower the next wave of blockchain-driven companies. At Block Labs, we’re passionate about turning bold ideas into breakthrough success.

We’re looking for a Digital Marketing Executive to join our growing team!

About The Role

We’re looking for a Digital Marketing Executive to help drive our crypto and Web3 marketing efforts. In this role, you’ll work on managing content across digital platforms, analyse performance data, optimise SEO, and create compelling marketing campaigns. You’ll also work closely with marketing partners, providing updates and insights, and handle administrative tasks like project overviews.

Key Responsibilities

• Content Management & Translations: Keep app and website copy fresh, engaging, and aligned with our brand voice and market trends, ensure sites and applications are translated to target languages promptly
• Performance Analysis: Report on website analytics, paid campaign performance, and key metrics to guide strategy and improvements
• SEO & Optimisation: Identify and resolve SEO and content issues, implementing best practices to boost organic visibility and drive traffic
• Content Creation: Write persuasive marketing copy, engaging email campaigns, and other digital content to connect with our audience and drive conversions
• Work with Marketing Partners: Write marketing briefs & project overviews for marketing partners and update them on campaign progress and project updates, submitting applications & appeals when necessary

About You

• Proven experience in digital marketing, preferably in the cryptocurrency or fintech industry
• Strong knowledge of analytics tools (e.g., Google Analytics, Ahrefs, or similar)
• Hands-on experience with SEO best practices, keyword research, and website optimization
• Exceptional writing skills with a knack for creating compelling marketing copy
• Ability to analyze performance data and translate insights into actionable recommendations
• Knowledge of paid campaign platforms (e.g., Adform, Google ads) is a plus