Marketing Specialist/Coordinator

• Support the marketing department by scheduling and organizing the creation of digital and print advertising, website and social media schedules and budgets.
• Coordinate the creation and posting of social media content, refine and implement content calendar.
• Track, analyze, and report social media performance and engagement.
• Assist with development of strategies to further implement social-media initiatives and support digital strategy.
• Assist with coordination of community relations opportunities and events with a marketing component focus.
• Maintain and post or distribute literature and other marketing materials that list current products and services for customers and ensures the availability of this literature to the public.
• Maintain and post or distribute advertising copy and descriptive materials including bank’s web site, advertisement, and in-branch materials.
• Assist with data analytics to determine marketing campaign success.
• Work with advertising and design professional resources to help deliver content that meets our specifications and is strategically aligned.
• Work with Bank resources internally and externally to coordinate day-to-day activities that lead to the completion of projects and tasks.
• Perform other duties as assigned.

Position Qualifications

• Bachelor’s Degree strongly preferred.
• Advanced degree in Marketing or Business preferred.
• Three to five+ years of experience in marketing required. Financial services preferred.
• Understanding of project management processes.
• Working knowledge of Adobe Creative Suite.
• Excellent organizational, verbal and written communication skills. Maintain computer knowledge and ability (Windows, Word, Excel spreadsheets).