Associate Business Manager – Meesho Grocery

Grocery has the biggest share of the overall retail spend in India and is projected to be an $800B market in 2024-25, of which the majority contribution comes from non-Metro cities. The grocery market in Metro has become crowded with a lot of players trying to solve the supply chain but the higher cost of logistics restricts these players to disrupt the lower tier cities.

At Meesho Grocery, we are building the most cost-effective distribution channel to disrupt the grocery market in lower tier (non-Metro) cities of India which is currently dominated by offline players. We are onto the journey of creating a hyperlocal marketplace for grocery and solving the intermediate inefficiencies in the distribution system.

Meesho Grocery is an early-stage mini start-up within Meesho with a completely different supply chain and modus operandi. We are a bunch of high-energy enthusiasts working towards creating something cool and something big.

About The Role

You would own the P&L of the category and maintain end-to-end visibility of how the category is functioning. Devise and implement strategies for growing the category with plan assortment, prices, offers, promos, etc., of your respective category. Understand consumer behavior, preferences and strategies followed by competitors and spot broader trends to increase SKUs and customer basket size.

What You Will Do

• You will drive marketplace growth of newly launched categories, keeping in mind the consumer and the competition
• You will own the P&L (profit and loss) statement for the relevant categories in alignment with business goals
• You will be responsible for revenue targets as well as gross margins
• You will be responsible for merchandising, assortment planning, option planning pre-season and in-season
• You will identify broader trends and fill in category gaps
• You will coordinate with marketing, supply chain, cataloguing, finance, commercial and other functions of the organisation
• You will drive visibility plans, promotion plans, and coordinate between the internal marketing teams and that of users

What You Will Need

• Strong Analytical skills, ability to use data to come up with solutions to problems
• Skills in driving problems to solutions and opportunities
• Ability to Problem-solve using qualitative & quantitative data on consumer insight
• Proven people management skills
• Ability to work with cross-functional teams and stakeholder management