Sr Cluster BM – Retail

Leading & Driving the sales function for Eternia Organization. Demand Generation Footprint Creation for the Sales Department of Eternia start up, subsequently, creating a network of Influencers (Architects, PMC’s, Façade Consultants) to ensure a brand pull for Eternia range of Aluminum Door/Window systems. Responsible for devising & executing sales strategies as per product & market requirements, accelerating revenue returns & growth with a clear focus on “bottom line positive” pricing.

Job Context & Major Challenges

Job Context

Driving Business in assigned geography through appointed channel partner. Also focus on developing channels, providing training to channel’s manpower to drive business. Engage influencer (Builder, Architect, Interior decorator) and maintain profitable relation with them. Ensuring adherence of quality parameter at partner’s factory while manufacturing of product and service delivery to customer.

Job Challenges

Engaging channel partners , driving Influencers to win market share and timely delivery of quality product and service to the customer

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 Booking To drive new orders through channel partners and achieve as

per target plan

KRA2 Billing To drive and achieve billing as per plan

KRA3 Market development To have regular meet with new and existing influencer, engage them and extract consistent business

KRA4 Channel development Work closely with fabricator to develop dealer network, provide training and make them production

KRA5 Quality Audit To have quality audit in fabricator’s factory and audit the product quality.

KRA6 Service Monitoring To have a close watch to all open sites and be proactive in service delivery and resolve issues in case of any escalation.

KRA7 BTL activity Drive BTL activity in assigned area with channel partner to create brand awareness

KRA8 Training To provide and monitor training to channel partner and its team.

KRA9