Sales Development Representative

Sales Development Representative

Date: 1.2025

Function: Sales

Reports to: Director, Sales Development

Location: Indianapolis

Position Summary:

As a Sales Development Representative (SDR), you will be responsible for developing demand for the company’s products and solutions. In this role, you will establish relationships with prospective customers to create a viable sales pipeline through marketing lead generation campaigns and direct outreach. You will play an integral part in conveying the value of the platform to potential clients, directly impacting the company’s future success. Additionally, this role offers opportunities for growth and professional development both within and beyond the department.

Key Responsibilities:

Lead Qualification: Identify, engage, and qualify leads from various marketing channels (e.g., website, conferences, etc.) and ensure they align with the company’s solutions.

• Conduct direct outreach to engage new leads while prospecting into a technical audience, applying a deep understanding of the B2B sales cycle, and effectively handling objections.
• Analyze lead generation trends and optimize outreach efforts based on feedback and performance metrics.
• Utilize phone, email, and social selling techniques to connect with key decision-makers, delivering compelling value propositions tailored to their needs.

Sales & Marketing Collaboration: Serve as a liaison between marketing and sales, actively engaging in marketing campaigns, analyzing trends, and collaborating with Account Executives to nurture key prospects and facilitate a seamless transition from prospecting to closing.

Quota Achievement: Engage new leads through direct outreach while developing a broader understanding of the B2B sales cycle, including prospecting into a technical audience and handling objections. Required to consistently meet or exceed assigned quotas for Booked Meetings and Sales Accepted Leads (SALs) contributing to overall revenue growth.

Pipeline & Performance Tracking: Consistently track and report key sales development metrics, including conversion rates, meeting attendance, and engagement trends.

Tools & Technology Usage: Use a variety of sales tools (Salesforce, etc.) to maintain and record detailed and accurate records of customer interactions and pipeline.

Gain experience in a fast-paced culture with corporate exposure while contributing to marketing strategies and developing professionally. Proactively seeks knowledge and stays informed about industry trends and innovations.

Skills & Experience Needed:

• Associate or bachelor’s degree in sales or marketing preferred.
• Minimum 1+ years of proven sales development experience (exceeding quota) or customer-facing role engaging prospects while demonstrating effective communication, adaptability, and professionalism.
• Minimum 1+ years working within a CRM system (Salesforce experience preferred).
• Develop and deliver compelling outreach through effective communication skills, while confidently speaking in front of an audience and handling objections effectively.
• Strong organizational and time management abilities, with a disciplined approach to prospecting and follow-ups.
• Ability to thrive in a fast-paced, team-oriented environment while maintaining a high level of self-motivation and discipline.
• Comfortable speaking in front of an audience, whether in team meetings, client presentations, or sales pitches.
• Demonstrate a growth mindset, adaptability, and a commitment to continuous learning, with a willingness to learn and be coached.

Competencies:

Accountability

Adaptability

Applied Learning

Business Acumen

Collaboration

Customer Focus

Dealing w/Ambiguity

Decision Making

Driving for Results

Initiating Action

Planning and Organizing

Technical/Professional Knowledge/Skills