DIRECTOR OF SALES & MARKETING

DEPARTMENT: SALES AND MARKETING

REPORTS TO: GENERAL MANAGER, IN CORPORATION WITH GROUP DIRECTOR OF SALES & MARKETING

Role Summary

Lough Eske Castle, part of the Harcourt Collection, is recruiting a Director of Sales & Marketing to join our award-winning team. We are looking to for a proactive team leader, that thrives in driving revenue and is passionate about the hospitality industry. The Director of Sales and Marketing is responsible for maximising sales, driving the hotel brand, and overseeing the day to day running of the Sales and Marketing function of the hotel. Inclusive of managing the sales, marketing, events, and revenue teams, harmonising the culture and brand, continuously driving standards, guest experience and revenue of Lough Eske Castle.

Key Role Responsibilities

• Working with the General Manager, Revenue Manager, Cluster Revenue Manager and Group Director of Sales & Marketing to deliver strategic business plans. Inclusive of an annual sales & marketing plan, aligned with the hotel objectives and budget.
• Manage the Revenue, Sales, Marketing and Events teams, driving individual development, achieving individual KPI’s, team goals and revenue targets. Establishing a positive and cohesive team culture.
• Responsible for driving revenue across all segments, achieving revenue targets. Identifying new business, securing groups, contracting transient accounts, and developing established key accounts.
• Attend and manage the sales & marketing team’s attendance at tradeshows, industry events, hosting FAM & press trips and arranging client hotel events, as and when required. This will include some international travel throughout the year.
• Manage sales & marketing expense budget & forecasts are in line with hotel expectations and parameters.
• Working closely with the GDOSM and the Sales & Marketing Executive to ensure all key campaigns, brand, advertising, and marketing strategies are adhered to. Including reputation management online.
• Complete monthly, weekly, and annual reporting as and when required.
• Work alongside the Cluster Revenue Manager, and General Manager to create up to date forecasts throughout the year.
• Keep up to date with market trends, competitor’s, tourism body initiatives and relationships. Review/amend strategies accordingly in line with the evolving market conditions and the hotels future plans.

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY

• Thorough and comprehensive knowledge of Sales & Marketing processes.
• Ability to direct, lead, train, motivate and direct their team. Developing a cooperative and competitive team spirit with a positive attitude.
• Experience working collaboratively with revenue management, sales, and marketing teams in conjunction with each other.
• Excellent communicator and presenter, both orally and written.
• Possess a solid understanding of marketing tools.
• Strong interpersonal skills and ability to work in a team environment.
• Ability to work to deadlines, be proactive and work a flexible schedule as and when required.
• Strong organisational skills, with the capacity to self-prioritise.
• Guest centric, with an understanding of the internal and external customer needs.

Minimum Requirements

• Any combination of education, training or experience that provides the required knowledge, skills, and abilities.
• 3 years’ experience in a senior sales position such as DoSM.
• Experience in the hospitality industry.
• Good written and verbal English.
• Valid driving license.

Preferred Requirements

• Degree level education.
• Any combination of education in the following fields: hospitality management, business, sales, revenue, and/or marketing.
• Experience in the luxury hospitality market.

TO APPLY

To apply please send your CV and cover note to [email protected]