Marketing Specialist (Brand, Content, and Digital)

Industry: Dental Clinic

Location: Phnom Penh, Cambodia

Job Type: Full-Time

About Us

We are a growing healthcare company dedicated to providing exceptional patient care in a modern and welcoming environment. As we expand, we are looking for a skilled Marketing Specialist to help strengthen our brand, engage our patient community, and grow our digital presence.

Position Summary

The Marketing Specialist will play a key role in shaping our brand identity, developing content, and expanding our digital marketing efforts. This role involves creating impactful marketing campaigns, engaging with our local and expatriate communities, and supporting the clinics growth.

Responsibilities

• Brand Strategy: Develop and maintain the clinics brand image to reflect our core values and commitment to quality healthcare.
• Content Creation: Produce engaging content for various platforms such as website articles, blog posts, social media posts, patient testimonials, and educational materials.
• Digital Marketing: Plan and execute digital campaigns across social media, Google Ads, and other platforms to drive traffic, generate leads, and increase patient bookings.
• Social Media Management: Oversee social media accounts, creating and curating content, and actively engaging with followers to foster an active online community.
• SEO & Analytics: Optimize website content for search engines and track performance metrics using tools like Google Analytics to enhance digital marketing results.
• Patient Engagement: Work closely with clinic staff to understand patient needs and create relevant content, including promoting new services, seasonal campaigns, and clinic updates.
• Event Promotion: Plan and promote community events, health awareness campaigns, and special offers to engage with both local and international audiences.

Qualifications

• Bachelors degree in Marketing, Communications, or a related field
• At least 3 years of experience in marketing, ideally within the healthcare sector
• Strong proficiency in content management systems, social media platforms, and digital advertising tools
• In-depth knowledge of SEO best practices, Google Analytics, and social media metrics
• Excellent written and verbal communication skills in Khmer and English (additional languages are a plus)
• Creativity with a keen eye for detail and design
• Experience with tools like Facebook Ads Manager, Google Ads, and other digital marketing platforms

Why Join Us?

• Join a supportive and professional team dedicated to high-quality patient care
• Opportunity to shape and grow the clinics brand presence
• Competitive salary and benefits, with room for career advancement