Social Media & Content Executive

Senior Marketing Executive | MAF Entertainment | Cinemas

Role Summary

The Senior Social Media Executive is responsible for managing and enhancing the cinema’s digital presence, driving audience engagement, and increasing brand awareness through a strategic and innovative social media approach. This role focuses on creating compelling content, elevating social campaigns, and analyzing performance to optimize strategy.

ROLE PROFILE

• Play a key role in promoting movie releases, special events, and promotions while engaging with the cinema’s audience to ensure a vibrant, active online community.
• Develop and execute engaging, original content for social media platforms (Facebook, Instagram, Twitter, TikTok) to promote movies, events, and VOX cinema-related activities.
• Manage the content calendar with the support of the Social agency, ensuring timely and relevant posts aligned with marketing campaigns and cinema releases.
• Collaborate with the creative team and Social agency to produce high-quality visuals, graphics, and video content.
• Plan and execute social media campaigns for movie premieres, special screenings, and promotional campaigns / events to drive ticket sales and customer engagement.
• Utilize both organic and paid social media strategies to maximize reach and audience growth working with the Digital team.
• Work with the agency to monitor comments, messages, and reviews, ensuring a positive and responsive brand presence acting as an advisor for the agency on any non-standard queries.
• Track, analyze, and report on social media performance metrics (engagement rates, follower growth, impressions, etc.) to assess the success of campaigns and inform future strategies.

Requirements

• Graduate in business or marketing discipline.
• A minimum of 5 years marketing experience within the Entertainment and Leisure industry or similar.
• A good understanding of marketing, branding and online trends.
• Strong interpersonal and communication skills in English.
• Strong organizational skills.

What We Offer

• At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
• Work in a friendly environment, where everyone shares positive vibes and excited about our future.
• Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.