Marketing Executive

THIENTU BPO & HR provides comprehensive BPO and HR services to clients seeking reliable outsourcing solutions in Vietnam. Our mission is to deliver exceptional outsourcing solutions that optimize business processes and talent acquisition. We empower our clients with intelligent customer engagement and tailored HR services, driving excellence in customer experience and talent recruitment.

We are currently seeking a Marketing Executive with strong expertise in B2B marketing. In this role, you will be responsible for managing our website, enhancing social media presence, developing content strategies, and driving B2B marketing initiatives in both Vietnam and global markets. The ideal candidate will have a deep understanding of B2B marketing, be proficient in SEO, and possess experience in email marketing and public relations (PR).

WHAT YOU WILL BE DOING:

• Website Management: Oversee and optimize the company owned website, ensuring SEO best practices are implemented and content is regularly refreshed. Work with developers to enhance user experience and monitor website performance.
• Content Strategy & Planning: Develop a strategic content plan that targets B2B audiences and showcases the advantages of outsourcing to Vietnam. Produce and manage content, such as blogs, case studies, and thought leadership pieces, to drive engagement and lead generation.
• Social Media & Community Management: Create and manage social media content across platforms like LinkedIn, Facebook, and Twitter, focusing on B2B engagement and community growth. Analyze social media metrics and adjust strategies for optimal performance.
• SEO & SEM: Develop and execute SEO strategies to increase website visibility and drive organic traffic. Conduct keyword research and competitor analysis to refine content and SEO tactics.
• B2B Marketing & Email Campaigns: Develop targeted B2B marketing campaigns, including email marketing, to engage potential clients and outsourcing service providers. Create and manage email marketing content, monitor performance, and optimize campaigns for better results.
• Public Relations (PR): Develop PR initiatives to increase brand awareness, maintain media relations, and manage press releases in both local and global markets.
• Industry Research & Market Analysis: Stay up to date on trends in the outsourcing industry and conduct market analysis to inform strategic decisions. Use data and insights to measure campaign effectiveness and make data-driven recommendations.

WHAT WE ARE LOOKING FOR:

Qualifications:

• Bachelors degree in marketing, business, communications, or a related field.
• 2+ years of experience in B2B marketing, ideally within the outsourcing or BPO industry.
• Strong knowledge of SEO, content strategy, and website management.
• Experience with email marketing platforms and best practices (plus).
• Excellent communication, writing, and editing skills.
• Familiarity with analytics tools (e.g., Google Analytics, SEMrush) and a data-driven approach.
• Strong understanding of B2B marketing strategies and lead generation techniques.
• Experience in public relations and building media relationships is a plus.

Skills & Competencies:

• Proficiency in B2B marketing and lead generation.
• SEO and content optimization expertise.
• Social media and community management skills.
• Email marketing experience.
• Excellent organizational and multitasking abilities
• Strong analytical and project management skills.
• Knowledge of the outsourcing industry and BPO services is a plus.

LOCATION:

145B Nguyen Dinh Chinh, Phu Nhuan, Ho Chi Minh