Product Marketing Manager

PlanHub is the leading pre-construction SaaS platform and marketplace helping general contractors, subcontractors, and suppliers connect and grow their businesses. Built with tradespeople in mind, PlanHub is designed around the user workflow to help boost productivity, maintain deadlines, increase revenue, and create relationships. Easily post projects or submit bids with anytime-anywhere collaboration for every commercial construction trade.

We are seeking a Product Marketing Manager (SaaS) that is a strategic thinker with a strong understanding of user & customer behavior and a proven track record of bringing products to market in creative ways. The ideal candidate will be comfortable working with complex challenges, uncertainty, and a rapid test-learn approach. They will lead the product positioning, packaging, core messaging, and go-to-market strategy, working cross-functionally with Product, Design, and the broader Marketing & Creative teams.

What You’ll Do To Make An Impact

• User, Customer, & Market Research:
• • Perform user and customer research to hone in on detailed personas.
  • Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
  • Lead market assessment, quantitative analysis, and qualitative feedback, representing the requirements of the market internally with Product Management.
• Positioning & Messaging:
• • Own positioning, packaging, messaging strategy, and distribution channels for a business line.
  • Raise the bar for how our brand is communicated across touchpoints, in close partnership with Product, Marketing, and Design teams, to build stronger associations and loyalty to our brand.
• Strategic Marketing Campaigns:
• • Develop and drive strategic marketing campaigns from inception to execution to launch.
  • Plan and lead cross-functional efforts to drive successful product beta programs and launches.
  • Identify, track, and improve campaign’ KPIs
  • Work with product, marketing, and analytics teams to test, iterate, and measure the impact of campaigns, adjusting accordingly to optimize for results and critical metrics.
  • Ideate, develop, and train customer facing teams on sales enablement strategies and assets
• Collaboration & Communication:
• • Partner closely with Product Managers to help shape the roadmap.
  • Provide regular updates and reports on market trends, product performance, and marketing effectiveness to senior leadership.
  • Develop and deliver creative briefs, working directly with creative teams and providing brand-level feedback.

What Will Make You Stand Out

• 3-5 years of product marketing management experience with SaaS products.
• Experience using data and metrics to drive improvements.
• Demonstrated ability to synthesize audience insights.
• Cross-functional leadership experience.
• Ability to create clarity and align shared priorities.
• Ability to influence virtual teams to deliver successful outcomes.
• Ability to simply articulate complex concepts to diverse audiences and influence at the senior leadership level.

What’s In It For You

The opportunity to join a dynamic team that landed into the top list of Inc. 5000 in 2023 You can make an immediate impact as PlanHub moves to dominate the industry!

PlanHub Offers

• An awesome culture where you will be empowered, make an impact, and learn a ton.
• Open time-off policy.
• An excellent benefit package, including medical, dental, vision and life insurance.
• 401(k) plan with company match.
• Applicants must be authorized to work for any employer within the United States. We are unable to sponsor or take over sponsorship of an employment Visa at this time.