KOL Academy Planning – Marketing, Shopee

Looking for a strong performance analyst to expand the acquisition pipeline, guarantee seamless UI/UX experience, boost the performance of acquired KOL/KOCs & secure a loyal affiliate community. The role involves tracking, analyzing, optimizing onboarding/incubation performance of potential affiliates & existing KOLs/KOCs, providing data-driven recommendations for ongoing initiative improvement, and collaborating seamlessly with cross-functional teams.

• Set framework & direction to create an end-to-end educational journey to KOL/KOC within Affiliate Program
• Deliver affiliate trainings for KOL/KOC including operational & commercial topics with proven effectiveness to overall affiliate growth
• Diversify educational channels with distinctive objectives serving specific KOL/KOC segments (i.e. online webinar, courses, Hub, YouTube, etc.)
• Collaborate with Affiliate workstreams to consult, plan, execute & monitor efficiency of educational activities for relevant Affiliate external partners (i.e. MCN partners, YouTube Partner, Short-tail partners….)
• Create presentations and update performance report to high-level

Requirements

• 2+ years of working experience in education-relevant scope of work & user journey optimization
• Strong project/ time/ stakeholder management
• Good verbal and written English communication skills
• Previous e-commerce/ influencer marketing experience and KOL knowledge are preferable