Category Manager

Marketing, Sales
Toronto (Ontario), Ontario (Canada), Canada
February 5, 2025
Full-time
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Job Description

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

COMPANY:

Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

The Category Manager plays integral role in leading development of insights, identifying opportunities, and communicating recommendations to lead future industry growth for our retail customers. This role will focus on leveraging data and insights to shape category strategies and enhance shopper engagement across our portfolios of beer and beyond beer . This role will have a solid understanding of consumer behavior, market dynamics, and the ability to translate insights into actionable strategies.

Responsibilities:

  • Build strong relationship with regional retailers as a trusted Category advisor across all areas of the Beer & Beyond Beer business.
  • Develop impactful category analyses and consumer insights using a range of syndicated and non-syndicated data sources
  • Synthesize learnings from various sources (shopper data, scan data, custom research) to create clear and impactful selling stories in a visually appealing manner using PowerPoint
  • Effectively educate internal teammates and external customers on growth opportunities through clear and impactful communications
  • Partner with Sales team to engage external retailer buying team with goal of identifying opportunities to grow the Beer and Beyond Beer categories
  • Lead the assortment recommendations and create planograms based on category analysis and on objectives of profitability, quantities and aesthetic
  • Monitor and report on category performance, providing regular updates and recommendations to senior management.
  • Stay current with industry trends and regulatory requirements to ensure compliance and competitive advantage.

Qualifications:

  • Post secondary education
  • Proficiency utilizing Excel and PowerPoint to manipulate and organize data
  • Familiarity using space planning software (JDA, etc.)
  • Strong familiarity with syndicated data, software, and measures (IRI, Nielsen, etc.) with ability to understand information, develop insights and identify opportunities when analyzing large data sets
  • Strong verbal and written communication skills, with ability to confidently present insights, opportunities and recommendations to internal or external stakeholders in a persuasive manner

WHY LABATT:

As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

EQUAL OPPORTUNITY EMPLOYER

At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.?

REQUIRE ADDITIONAL ASSISTANCE?

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address. If you have any questions or concerns, please email the recruitment team at [email protected]

CONTACT US

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Instagram @ labattbreweries

LinkedIn @ Labatt Breweries of Canada

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