Head of Sales

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

About The Role

Reporting to the GM of Commercial, this position is responsible for leading the new business sales team across both the AFL and Marvel Stadium, and the Commercial Digital Team. Delivering ‘new’ revenue growth in existing assets and identifying new assets that could drive positive commercial return for the AFL. The role will be accountable for all revenue and P&L targets associated with their team.

A DAY IN THE LIFE OF

Key Accountabilities

• Identify new official partners that align with the AFLs long term strategy
• Drive new revenue out of our 47 AFL and Marvel Stadium Corporate Partners
• Build positive internal stakeholder relationships across the Partnership team to enable strong insight into these partners and where potential opportunities could come from
• Set the team strategy and lead the team to ensure they are achieving or overachieving set targets
• Negotiate and renew major partners
• Utilise data and analytics to understand market trends and execute strategies to drive growth in line with these findings
• Drive Digital & Data Advertising Sales
• Develop strategic sales plans and execute on these for innovative new assets and products- Women’s Football, X, International Expansion and more
• Drive BOLD new growth
• Supporting the 18 clubs around their new business initiatives
• Sponsorship Measurement and Innovation

OUR IDEAL TEAM MEMBER

Core Competencies

• Leadership
• New business/acquisition mind set
• Strong digital knowledge
• Understanding of Stadium Commercialisation opportunities
• Entrepreneurial – identify new opportunities to build revenue
• Structured – organised and process driven to achieve strong results
• Challenging – setting goals and doing what needs to be done to meet them
• Bold attitude
• Strong negotiation skills
• Strong communication and presentation
• Advertising Sales- TV, Digital preferable
• Commercial acumen
• Sponsorship Sales
• Key CEO & CMO contacts
• Trustworthy – takes ownership of responsibility, accepts accountability, creates trust from colleagues, operates with integrity
• Positive – focus on the can do, not the can’t
• Fun – enjoys being in the organisation and at work, smiles, has positive influence and attitude, outgoing and energetic

Desirable

• Sport Rights Holder Sales or Agency Experience

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close: 4 March 2025