Brand Specialist

The Brand Specialist specializes in crafting and executing social media strategies that drive brand awareness, engagement, and conversions. This role oversees all aspects of social media content creation, manages a roster of freelance producers, and collaborates with the Director of E-commerce to align online campaigns with digital sales goals. The ideal candidate is a social media expert, data-driven, and creative, with a deep understanding of audience engagement across platforms.

The role allows for remote work in Canada and must reside in Canada. Residing in Ontario, Canada is preferred. Candidate must be legally eligible for employment.

About Us:

Since 2003, DIVA has introduced and onboarded millions of people as they keenly—or—anxiously—discovered reusable period care. Founded by mother-daughter duo Francine Chambers and Carinne Chambers-Saini, DIVA revolutionized the “feminine hygiene” industry and created the mass market adoption of sustainable period care alternatives. Today, the DIVA brand is synonymous with the menstrual care category, driving change and bringing sustainability to the forefront of new period care innovation.

As a Certified B Corp and remote-first workplace, our internal work-life rhythm and processes are guided by a purposeful intention to operate differently; in an inclusive mindset that encourages employee input, creativity, and collaboration.

We are DIVA. Your conscious cycle care partner.

Responsibilities:

Brand Implementation

• Assist in the development and execution of brand strategies to enhance awareness and customer engagement
• Ensure brand guidelines are consistently applied across all internal and external communication materials
• Support the production and rollout of marketing assets, including digital content, packaging, and promotional materials

Market Research and Insights

• Conduct market research to analyze competitor brands and identify trends or opportunities
• Collaborate with the CX team to gather and interpret customer feedback to improve brand messaging and positioning
• Track brand performance metrics, including customer perception and campaign effectiveness

Content and Communication

• Collaborate with Digital Strategist to develop compelling brand content for social media, websites, and advertising
• Write and edit marketing copy that reflects the brand’s voice and values
• Support the execution of brand-related events, campaigns, and partnerships

Collaboration and Coordination

• Work closely with sales, product, and impact to ensure brand consistency
• Partner with external vendors, agencies, and influencers to amplify brand presence
• Coordinate cross-functional efforts to meet branding objectives and deadlines

Other

• Work in accordance with the Diva International Inc. Quality Policy and B Corp set of standards

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• 1-3+ years of experience in branding, marketing, or a similar role
• CPG, wellness, or beauty experience is a plus
• Understanding of branding principles and consumer behavior
• Strong written and verbal communication skills
• Detail-oriented with excellent organizational and multitasking abilities
• Proficiency in social media platforms and digital marketing tools
• Basic familiarity with graphic design software (e.g., Canva, Adobe Creative Suite) is a plus

About Our Hiring Process:

Does this sound like great fit for you? We would love to hear from you.

You can expect us to be curious about who you are, what experiences you have gained to date and what you are looking for in your next opportunity. We know that you are selecting us as an employer just as much as we are inviting you to join our team. We will provide a series of opportunities for us to connect and for you to meet various members of our team. Please ask us questions and let us know how we can support you throughout our hiring process.

Why work at DIVA International Inc.?

As a Certified B Corp and remote-first workplace, our internal work-life rhythm and processes are guided by a purposeful intention to operate differently; in an inclusive mindset that encourages employee input, creativity, and collaboration.

At DIVA, we strive to be a welcoming and safe space for everyone, regardless of their race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity, physical ability, or any other protected grounds. We welcome employees and candidates from these underrepresented groups to help make this vision a reality.

Accommodations are available on request for candidates taking part in all aspects of the selection process. Please e-mail [email protected] you require accommodation. Information related to accommodation requirements will be addressed confidentially.

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