Email Marketing Specialist

The Role

We are seeking a proactive and data-driven Email Marketing Specialist with a strong command of Klaviyo and MailChimp to develop, implement, and optimize email marketing campaigns. This role involves managing the entire email marketing lifecycle — from strategy and audience segmentation to automation and performance analysis. The ideal candidate is fluent in English, skilled at creating engaging, conversion-focused content, and well-versed in leveraging email platforms to drive engagement and revenue. Additionally, this role involves close and ongoing collaboration with our team in the United States, ensuring seamless integration of tracking strategies across global campaigns. Flexible working hours can be occasionally required to align with different time zones and project needs.

Key Responsibilities

• Campaign Development: Create and manage email campaigns, including promotional, drip, and nurture campaigns, ensuring alignment with brand goals and customer journey stages.
• Audience Segmentation: Develop targeted audience segments based on behavior, demographics, and engagement levels to ensure relevant messaging for each recipient group.
• Automation Strategy: Design and implement automated workflows in Klaviyo and MailChimp, including abandoned cart, welcome series, and post-purchase sequences to nurture leads and drive conversions.
• Content Creation & Testing: Write compelling email copy and manage the development of visual assets. Conduct A/B testing on subject lines, copy, and visuals to optimize open rates and click-through rates.
• Performance Analysis: Monitor and analyze key metrics (e.g., open rate, click-through rate, and conversion rate) to measure campaign success. Provide actionable insights and regular reports to stakeholders.
• Compliance & Best Practices: Ensure compliance with CAN-SPAM and GDPR regulations and stay updated on email marketing best practices to optimize deliverability and engagement.
• Continuous Improvement: Stay informed on the latest trends, tools, and best practices in email marketing, applying new insights to enhance campaign performance and ROI.

Required Qualifications

• 4+ years of experience in email marketing, with hands-on expertise in Klaviyo and MailChimp.
• Strong command of English, with excellent written and verbal communication skills.
• Proven track record of creating and optimizing automated email workflows.
• Experience with audience segmentation, A/B testing, and performance analysis.
• In-depth understanding of email compliance laws and best practices (CAN-SPAM, GDPR).
• Strong analytical skills, with the ability to interpret data and provide insights for continuous improvement.

Preferred Qualifications

• Experience in an agency setting managing multiple client accounts.
• Familiarity with customer journey mapping and lead nurturing strategies.
• Knowledge of HTML and CSS for email template customization.
• Experience collaborating with cross-functional teams, such as content and design.

What We Offer

• Stable employment and salary;
• Opportunity to work remotely or stationary in a Warsaw office located right next to the Politechnika metro station;
• Friendly working atmosphere in a close-knit team and no dress code.

Recruitment Process

• Video call.
• Video call or meeting in the office.

At Rhapsody, we’re looking for genuinely decent people who are honest and empathetic. Our commitment is to provide equal opportunities, a diverse and inclusive work environment, and fairness for everyone. You are welcome to apply no matter your age, disability, gender, marriage or civil partnership status, pregnancy and maternity status, race, religion or belief, or sexual orientation.

We would like to thank all candidates for their interest in working at Rhapsody. Due to the large number of applications, we will only be able to contact selected individuals.

Thank you for your understanding.

We will not accept unsolicited CVs or approaches via recruitment agencies.