Senior Performance Creative Strategist

Performance Creative Strategist

Responsibilities

• Develop, execute, and optimize creative strategies for performance marketing campaigns across channels including social, search, display, email and emerging platforms.
• Drive creative briefs and feedback loops with external agencies and internal teams to ensure clarity, quality, and timeliness of deliverables.
• Partner with internal and external teams on creative matrix and content production calendar
• Manage and oversee A/B and multivariate testing for creative concepts, formats, and messaging to improve engagement and conversion rates.
• Partner with the internal and external creative, content and influencer teams to produce high-impact assets that align with Rodan and Fields’ brand voice and resonate with target audiences.
• Stay informed on industry trends, consumer behaviors, and competitive creative strategies to ensure Rodan and Fields remains a leader in innovative marketing practices.
• Analyze creative performance metrics and use insights to guide creative iteration and future strategy.
• Work closely with merchandising teams, integrated marketing and brand teams to reflect our distinct voice while developing authentic assets to serve the audience, channel & format.

Additional Functions

• Act as a creative thought leader and advocate within the Growth team, providing strategic insights and recommendations to stakeholders.
• Identify opportunities to expand Rodan and Fields reach through new platforms, content formats, and audience segments.
• Build and maintain a library of high-performing creative assets to streamline production processes.
• Work with analytics teams to develop dashboards and reporting mechanisms that clearly illustrate creative impact.

SUCCESS METRICS

• Improvement in key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Timely delivery of creative assets that meet or exceed campaign goals.
• Successful execution of testing plans with actionable insights that inform future creative strategies.
• Growth in audience engagement and acquisition driven by innovative creative approaches.
• Alignment of performance creative with Rodan and Fields’ overall brand identity and marketing objectives.

Qualifications

• 3–5 years of experience in performance marketing, creative strategy, or a related role, ideally within a digital-first or e-commerce company or agency.
• Proven ability to translate data and insights into actionable creative strategies.
• Strong understanding of paid media platforms (e.g., Meta, Google, TikTok, Pinterest), email & SMS platforms and their creative requirements.
• Experience collaborating with designers, copywriters, and other creative professionals to produce high-quality assets.
• Analytical mindset with a track record of using performance data to inform and optimize creative decisions.
• Excellent communication skills and the ability to present creative concepts and performance insights to stakeholders.