HORECA Representative

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco South Africa has an exciting opportunity for HORECA Representative in Durban.

ROLE PROFILE HORECA REPRESENTATIVE

GRADE 33

JOB TITLE HORECA Rep

FUNCTION Marketing

SUB FUNCTION

CITY & COUNTRY Multiple Locations

Role Summary

What are the key objectives and expectations from this role?

We are seeking a motivated and dynamic individual to join our team as a HORECA Sales Representative. In this role, you will be responsible for driving sales and building strong relationships within the Hotel, Restaurant, and Café sector. You will represent our portfolio of tobacco and nicotine products, ensuring distribution, visibility, and availability in key HORECA outlets.

Reports to

Deployment Executive

Number of direct reports

Leads Self

Core relationships

Internal

Geographic scope

Multiple Locations

Travel Required

(Yes or No)

Accountabilities

• Develop and implement sales strategies to achieve revenue targets within the HORECA sector.
• Identify and prioritize key accounts, building and maintaining strong business relationships with decision-makers.
• Conduct regular visits to HORECA outlets to promote products, provide product training, and gather market insights.
• Negotiate and execute contracts and agreements with HORECA partners, ensuring compliance with company policies and regulations.
• Collaborate with internal stakeholders such as marketing, finance, and logistics to ensure smooth execution of sales plans.
• Monitor market trends, competitor activities, and consumer preferences to identify opportunities and risks.
• Prepare and present sales reports, forecasts, and business reviews to management on a regular basis.
• Ensure compliance with all relevant laws, regulations, and company policies, including responsible marketing practices.

Experience, Skills, Knowledge

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Proven track record of success in sales, preferably within the FMCG (Fast-Moving Consumer Goods) industry.
• Experience in the HORECA sector is highly desirable.
• Strong negotiation, communication, and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Excellent analytical and problem-solving abilities.
• Proficiency in MS Office suite (Word, Excel, PowerPoint).
• Valid driver’s license and willingness to travel as required.

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.