Associate Brand Manager

Get to Know Us

Ken Grossman started Sierra Nevada in 1980 with a hand-built brewhouse and the odds stacked against him. That passion forever changed the course of American craft brewing and launched a beer revolution that’s in full force today. Turns out, good beer can do a lot of good, and Sierra Nevada became a cornerstone for both its innovation and its care for the Earth and its people. We’re committed to advancing a culture of inclusion and believe diversity in all its forms makes us stronger. We keep pushing boundaries, whether that’s in the brewhouse, with sustainability, or in the great outdoors.

Get to Know This Role

The Associate Brand Manager is responsible for supporting the needs of specific brands within our portfolio. This includes implementing the strategy and in-market plan for the brand to deliver market growth and meet specific KPIs. This position assists in the execution of brand plans and brand guidelines across marketing channels. This role will also work collaboratively with our innovation team on new product development.

What’s In It For You

We’re committed to our employees and work hard to prove it. For starters, we’re offering $95,726 to $147,897 base compensation for this role. Individual offers are based on skills, experience, and qualifications. This role may be eligible for our bonus program – inquire with our Talent Acquisition Partner for additional details.

But base pay is just the beginning. We support your future by offering a generous 10% company match on 401(k) contributions, providing learning and development opportunities, and fostering your safety at work with ongoing trainings, state-of-the-art equipment, and preventative care. We offer medical, dental, and vision insurance, an onsite medical clinic, as well as mental health and well-being benefits including paid sick leave. We foster a culture of work-life balance and always encourage employees to use and enjoy their paid time off.

What You Will Do

• Support the Brand Manager in all marketing related activities and help execute brand strategies
• Act as project manager on key brand and new product initiatives ensuring key deadlines are met
• Track, analyze, and report on business performance using available data resources to measure brand health
• Manage annual budgets and report monthly on budget performance and variances
• Ensure that brand guidelines are well communicated, understood, and adhered to within the team
• Collaborate with cross-functional teams to support creative development on brand and campaign programming
• Support the development and deployment of new product launches from planning through execution
• Work with Consumer Insights team to manage research projects as it pertains to our drinkers
• Write thorough and inspiring creative briefs that lead to effective work rooted in brand strategy
• Establishes trust with cross-functional team members and organization leadership
• Position must be based in either Chico, CA or Mills River, NC
• Must be willing to work non-standard hours, including some nights and weekends

Please Apply if You Have

• Bachelor’s Degree in marketing or related field required; Master’s Degree preferred
• any combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved or
• 3 years Marketing experience required
• 1 year brand management within the CPG industry required
• Previous alcoholic beverage industry experience and experience with CPG brands is highly desirable
• Demonstrated experience working on high-volume CPG brands in fast-paced, competitive environments
• Must have proven track record of managing and growing brands with an entrepreneurial mindset
• Experience building and implementing successful marketing plans
• Must have thorough knowledge of the marketing mix and ability to execute across disciplines
• Familiarity with beverage alcohol and working knowledge of its key players, brands, trends etc.
• Excellent analytic skills, experience with syndicated data is a plus
• Project management skills and competency in meeting key program milestones
• Ability to focus on details, as well as maintaining an eye on the high-level strategy
• Ability to multitask – focusing on several projects in different lifecycle stages simultaneously
• Ability to thrive in a collaborative, learning-oriented culture

Additional Requirements to Consider Before Applying

• You must be at least 21 years of age to perform the duties of this position for Sierra Nevada Brewing Co.
• Selected candidate must pass a pre-employment, post offer background check.
• Candidate must reside/relocate to Chico, CA or Mills River, NC

Before applying for this role, please review the full job description, including the physical demands and working environment: https://sierranevada.jdxpert.com/ShowJob.aspx?EntityID=2&id=3456

** This position will remain open until filled; online applications will be reviewed weekly **

Sierra Nevada Brewing Co. is an Equal Opportunity Employer