Job Description
Level
L3
Designation
Area Sales Manager
BU
Intra City BU
Job Role
Spares Sales
Educational Qualifications
Necessary
MBA
Preferred
Experience
Years
3- 8years
Industry Specifications
FMCG, Telecom, OEM, Top orgs
Preferred Exposure
Channel Management
Reporting
Direct Reporting to
Divisional Manager
Indirect Reporting to
0
Number of Reportees
0
Job Purpose
To manage the sales force within his/her defined regional territory. He/She is responsible for overseeing spare parts sales operations, meeting revenue/volume targets and managing the distributors and dealers in the region.
Interaction With Stakeholders
Internal
External
Direct
- Marketing
- Service
- Sales
- Finance
- Distributors
- Dealers
Indirect
NA
NA
Key Competencies
Technical –
- Understanding of Market & Distribution
- Channel Management Skills
- Understanding of Sales Process
- Understanding on Value selling
- Understanding of ROI, Channel finance
- Creative thinking ability
- Analytical Skills
- Ability to present and articulate ideas clearly
Behavioural –
- Align and motivate Distributor & Dealer team for high performance
- Collaborate across all interfaces
- Uphold values; inculcate a culture of excellence
- Generate ideas; solve problems creatively.
- Champion improvements and positive change.
Develop and engage people.
Key Responsibilities
- Distributor Management
- Sales volume Growth & Target achievement for BGP & BGO
- Continuous Network Expansion (Retailer) at Town level/hub level
- Capability Development for Distributor & his Team
- Improving the business share of spare parts at the retailer level through the analytical platform
- Driving spare parts overall penetration Improvement & for the focus part group
- Review distributor for sales performance, scheme performance, product group performance, beat plan Adherence
- Activation Programs for Retailers & Mechanic to promote and increase advocacy for BGP & BGO
- Conduct Meets – Retailer, Mechanic
- Market Research, Brand Building & Promotion
- Retail Sales Planning for BGP & BGO