MEE (Trade Marketing Specialist)

Job Overview

The MEE Trade Marketing Specialist will be responsible for developing and executing trade marketing strategies to drive business growth in Mumbai, Pune, and Bangalore Urban. This full-time, mid-level position requires a minimum of 4 years of relevant work experience. The role demands a strong understanding of trade marketing and BTL activation, and proficiency with tools such as Microsoft Excel, Google Analytics.

Qualifications And Skills

• Proficiency in Microsoft Excel for data analysis and reporting purposes, essential for decision-making. (Mandatory skill)
• Experience in planning and executing BTL (Below-the-Line) marketing activities to engage consumers and enhance brand visibility. (Mandatory skill)
• Expertise in trade marketing strategies to effectively promote products within the retail channel. (Mandatory skill)
• Strong knowledge of Google Analytics to measure and optimize campaign performance through detailed insights.
• Experience in shopper marketing to influence buying decisions and boost sales in a retail environment.
• Excellent communication and relationship-building skills to collaborate with internal teams and external partners.
• Ability to think strategically and analyze market trends to identify new opportunities and competitive advantages.

Roles And Responsibilities

• Develop and implement trade marketing strategies to drive brand performance across designated cities.
• Plan and manage BTL activities, ensuring all campaigns align with brand guidelines and objectives.
• Analyze market trends and customer insights to tailor marketing strategies and maximize impact.
• Coordinate with sales teams to align marketing efforts with sales objectives and enhance product visibility.
• Utilize tools such as Google Analytics to track the effectiveness of marketing campaigns and optimize as needed.
• Foster strong relationships with retail partners to ensure effective merchandising and promotional activities.
• Prepare detailed reports and presentations to showcase campaign performance to stakeholders.
• Continuously explore new trade marketing opportunities to maintain competitiveness in the retail market.