Executive, Content Marketing

Job Description

Position Responsibilities

  • Content Creation & Ideation
  • Develop and execute creative content across multiple platforms, including social media, digital campaigns, and marketing initiatives, ensuring alignment with the brand’s objectives and audience engagement.
  • Write compelling and creative copy that grabs attention and aligns with the brand’s voice and tone.
  • Record, produce, and edit quality videos and photos for social media and digital campaigns.
  • Work closely with the brand team to develop content that supports and enhances ongoing campaigns.
  • Collaborate with the creative team to create visually compelling designs,graphics, or handle design tasks when necessary to ensure alignment with the brand’s identity.

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  • Social Media Management
  • Plan, schedule, and publish content on platforms such as Instagram, Facebook,TikTok and more.
  • Actively engage with followers, fostering an interactive and loyal community.
  • Support the planning and execution of campaigns, from ideation to performance review.
  • Influencer & KOC/KOL Collaboration
  • Identify, recruit, and build long-term relationships with Key Opinion Consumers (KOCs) and Key Opinion Leaders (KOLs).
  • Collaborate with KOCs and KOLs to produce user-generated content that aligns with the brand’s goals.
  • Coordinate influencer campaigns, ensuring KOCs and KOLs create content that resonates with their followers and aligns with brand objectives.
  • Track and analyze the performance of influencer collaborations, adjusting strategies as needed.
  • Collaboration & Campaign Support
  • Collaborate with cross-functional teams, including marketing, branding, and creative, to develop content that supports overall campaign goals.
  • Assist in the execution and management of content-driven campaigns.
  • Monitor content performance and make data-driven adjustments to improve engagement and reach.

Qualifications & Experiences

  • Education : Diploma/Degree in Marketing, Communications, or any related field.
  • Experience: 1–2 years in content creation or social media management. Fresh graduates with a passion for content are also welcome to apply!
  • Skills:
  • Excellent in conceptualizing, creating, and executing creative content that aligns with brand messaging and objectives.
  • Proficiency in social media tools (e.g., Meta Business Suite, TikToTokAnalytics).
  • Proficiency in design and editing tools (e.g., Canva, CapCut).
  • Comfortable and confident in front of the camera for recording videos and creating visual content.
  • Able to quickly adjust to new trends, tools, and project requirements in a fast-paced environment.
  • Strong communication, organizational, and project management skills.
  • Ability to work cross-functionally with teams and external partners.

a Necessity, not a Luxury

[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-zus-coffee-job-executive-content-marketing]