Marketing Assistant

Location: Rochester, NY

Department: Marketing

Reports To: Marketing Manager

Job Overview

We are seeking a dynamic and motivated Marketing Assistant to join our marketing team. As a Marketing Assistant, you will play a key role in supporting the development and execution of marketing campaigns, maintaining social media presence, and assisting with various marketing projects. The ideal candidate is detail-oriented, creative, and has a strong passion for marketing.

Key Responsibilities

• Campaign Support: Assist in the planning, execution, and analysis of marketing campaigns across multiple channels including digital, print, social media, and events.
• Market Research: Conduct market research to identify trends, competitors, and customer insights to help inform marketing strategies.
• Data Analysis: Track and report on the performance of marketing campaigns using analytics tools and provide recommendations for improvements.
• Event Coordination: Assist with the planning and coordination of marketing events, trade shows, webinars, and other promotional activities.
• Administrative Support: Provide administrative support to the marketing team, including managing calendars, coordinating meetings, and preparing presentations.

Qualifications

• Familiarity with marketing tools (e.g., Google Analytics, social media schedulers, email marketing platforms).
• Excellent written and verbal communication skills.
• Creative, with the ability to think outside the box and contribute to content creation.
• Strong organizational skills and attention to detail.

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