Social Media Specialist

Overview of Meals on Wheels America

Meals on Wheels America is the leadership organization supporting the more than 5,000 community-based programs across the country that are dedicated to addressing senior hunger and isolation. Powered by a dedicated volunteer workforce, this network delivers a comprehensive solution that begins with a meal and is proven to enable independence and well-being through the additional benefits of tailored nutrition, social connection, safety and much more. By providing funding, programming, education, research and advocacy, Meals on Wheels America empowers its local member programs to strengthen their communities, one senior at a time. For more information, or to find a Meals on Wheels provider near you, visit www.mealsonwheelsamerica.org.

position summary

Meals on Wheels America is looking for a passionate Social Media Specialist to join our marketing team. In this role, you’ll have direct responsibility for engaging our community of supporters, donors, volunteers and advocates through powerful and creative social media content. This position will identify opportunities and innovative ways to raise awareness and build relationships that solve the toughest problems facing America’s seniors. This role is responsible for developing clear and engaging content and executing our social media strategy across various platforms, including Facebook, Twitter, Instagram, LinkedIn, TikTok and others.

The position reports to the Senior Manager, Digital Engagement and is an Arlington, VA based, flexible hybrid working role. There is no weekly in-office requirement, however the ability to visit the office as needed is required.

Duties and responsibilities

• Identify goals, objectives, key audiences, and roles for each platform in collaboration with Senior Manager, Digital Engagement and plan content according to those goals and the annual Marketing calendar.
• Build and nurture relationships with followers across social media, finding ways to interact with and grow the community.
• Monitor, respond to and manage comments, questions and concerns across social media posts, ads and inboxes.
• Curate and share relevant content, including news, articles and updates related to Meals on Wheels America and our mission.
• Develop and execute social media strategies to increase engagement and grow our following while driving engagement across all platforms.
• Lead influencer outreach and engagement opportunities.
• Work with the team to identify and execute paid social media opportunities to boost reach and engagement.
• Ensure all posts are proofread and edited for clarity, accuracy and consistency.
• Work with the larger team to build social media content for fundraising, advocacy and awareness campaigns.
• Collaborate with the creative team to develop compelling graphics, videos and social media assets.
• Partner with the Communications team and external agencies on how thought leadership efforts come to life on relevant social platforms.
• Set and measure KPIs and report on the performance of social media platforms and campaigns, providing insights on engagement, growth and overall impact.
• Stay up to date on emerging social media trends and tools, applying them where appropriate to improve our strategy.
• Regularly test and experiment with new tactics to increase follower engagement.
• Willingness to work outside of regular business hours in rare situations.
• Other duties as assigned.

Qualifications And Skills Required

• Minimum 2+ years of experience in social media management and communications.
• Excellent writing skills and the ability to craft engaging and concise copy for social media.
• Ability to adopt the voice of Meals on Wheels America while maintaining authenticity and creativity.
• Strong social media listening and customer service skills.
• Proficient in using Canva to create graphics and edit videos.
• Experience with social media management tools such as Sprout Social, Hootsuite or similar platforms.
• Strong project management, communication and collaboration skills, with the ability to juggle multiple projects at once.
• Passion for the mission of Meals on Wheels America and making a difference in the lives of seniors.
• Knowledge in SEO, graphic design and paid social a plus.
• Models the Association’s cultural attributes of Collaboration, Accountability, Respect, Empowerment, and Service, augmented by a strong commitment to Race Equity, Diversity, and Inclusion.

Candidates meeting 75% or more of the above qualifications should apply.

Meals on Wheels America is an Inclusive Workforce/Employer and encourages applications from qualified persons of every race, ethnicity, national origin, religion, sex, age, veteran status, sexual orientation, and disability.