Digital Marketing Specialist

Roles and Responsibility-

• Develop and implement effective performance marketing strategies to meet business objectives.
• Analyze and optimize campaigns to improve performance and ROI.
• Manage and monitor digital advertising campaigns across multiple channels, including social media, search engines, and display networks.
• Collaborate with cross-functional teams to ensure alignment and successful campaign execution.
• Stay up-to-date with industry trends and best practices to continually improve campaign performance.
• Track and report on key performance metrics, providing insights and recommendations for future optimization.
• Manage budgets and allocate resources to maximize campaign effectiveness.
• Conduct market research and competitive analysis to inform campaign strategy.
• Identify new opportunities for growth and expansion through performance marketing channels.

Qualifications-

• Proven experience in performance marketing with at least 5 years of experience
• Strong expertise in Meta ad campaigns (Facebook, Instagram, etc.)
• Proficiency in WordPress for website management and optimization
• Experience in creative content creation for digital advertising
• Strong market research and analysis abilities
• Ability to analyze data and track performance effectively
• Knowledge of various digital advertising platforms and tools
• Ability to work independently as well as collaborate within a team
• Experience in the outdoor design or home improvement industry is a plus
• Bachelors degree in Marketing, Business, or a related field

Note- SEO experience will not be considered for this role. Only candidates with experience in performance marketing will be considered. Therefore, if your experience is focused on SEO, kindly refrain from applying