Paid Ads Executive

Roles & Responsibilities

• Campaign Strategy and Planning:
• Developing advertising strategies based on business goals and target audience insights.
• Planning and setting up ad campaigns across multiple platforms.
• Crafting compelling ad copy and creative elements that resonate with the Performing A/B testing to determine the most effective ad creatives and copy.
• Optimising ads to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Allocating and managing budgets for ad campaigns.
• Monitoring spending to ensure campaigns stay within budget while achieving.
• Tracking and analysing key performance metrics (KPIs) such as impressions, clicks, conversions, and ROI.
• Generating detailed reports to assess the effectiveness of ad campaigns.
• Identifying and targeting specic demographics, interests, and behaviours to reach the most relevant audience.
• Utilising advanced targeting options such as remarketing and lookalike audiences.
• Keeping up-to-date with the latest features and best practices for each
• Managing accounts and ensuring compliance with platform policies.
• Staying informed about industry trends and new advertising technologies.
• Continuously testing and rening strategies to improve performance.
• Working closely with other teams, such as content creators, designers, and marketers, to ensure cohesive and effective campaigns.

Qualifications

• Must have experience in FB Ads, Google Ads, Instagram Ads
• Types of Facebooks Ads & Google Ads
• SEO /SEM
• Google Analytics
• Budgets handled in the past & Conversions, sales, pay per click

Location: Candidates based from Goa can apply.