Assistant Manager, Marketing Communication

• Maximize the marketing impact by developing the new product’s integrated communication strategy and marketing KPI in accordance with the business and product strategy.
• Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments(PR, digital, media, campaigns and etc.)

Role And Responsibilities

• To develop and execute Marketing Communication strategies that align to goals and objectives.
• To partner with Marketing & Product Marketing team members in developing campaign strategies that support product launches and on-going business needs.
• To ensure alignment among senior management.
• Work with Marketing Head in the development and execution of communication plans across multiple channels including, but not limited to, broadcast, print, in-store, on-line, events and PR.
• Oversee and manage the executional detail of these plans including budget management, fulfillment management, development of creative briefs and messaging documents and timelines.
• Leverage Marketing Intelligence insights to optimize strategy and executional elements.
• Support Marketing Head on KPI development and provide on-going program analysis and recap, with quantifiable ROIs.
• Manage outsourced resources such as Creative/OOH/PR/Social/CRM/Digital Agencies and third party vendors.
• Develop Marcom & Marketing strategies.
• Execute communication plans based on agreed upon strategies, within budgets and on time.
• Provide on-going campaign recap/results and recommend modifications and course corrections moving forward.
• To review performance and work with other departments.
• To manage subordinates, external agencies and third party vendors.
• Performs other duties as assigned by management /direct supervisor

Skills And Qualifications

• Degree in Business Administration or related fields.
• At least 6 years of experience in a Marketing Communications, Advertising or Consumer Promotions discipline, at either an agency, media or manufacturer of durable or packages goods.
• Demonstrated ability to set clear expectations and communicate effectively.
• Experience in planning development and strategy execution
• Proven track record of success in sales and marketing environment ,strong planning and organizational skills
• High Customer orientation: recognition and credibility with the customer as a trusted, collaborative and productive partner.
• Strategic thinking and able to execute to operation task, in-depth knowledge of corporate market needs and skilled in addressing them.
• Good Attitude with ability to perform well under high pressure
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