Campaigns Specialist
Job Description
- Independently lead execution of assigned campaign/s
- Coordinate with various teams on relevant requirements and timelines to:
? Ensure campaign is properly communicated across in-app and external channels
? Create, set up, & ensure standard quality of in-app assets: microsites, banners, push notifications,
vouchers, deals, and other features
- Propose initiatives for optimizations of campaigns and internal processes
- Generate post-campaign reports and actionable insights for subsequent campaigns
- Stay updated on pop culture and trends in the Philippine market to align marketing efforts to business needs
Requirements
- Good project management skills: Able to cascade and manage timelines so all
deliverables required for campaign executions are completed on schedule
- Good communication skills: This is a highly cross-functional role, being
comfortable initiating clarifying conversations with different co-workers /
stakeholders is essential to success
- Advanced Google Suite proficiency: the majority of our work is executed on
G-suite; essential to be comfortable in it especially Gsheets
- Resilience: Able to work quickly and pivot when necessary. We sometimes have
to balance multiple conversations and planning requirements at the same time;
must be able to work well under pressure
- Detail-oriented: The campaigns specialist has to ensure all assets that go live on
the app are error-free, as errors may negatively impact the business or sellers
(e.g. wrong vouchers, wrong deals, incorrect sale dates)
- Motivated to learn: In time, the Specialist should learn to understand Marketing
business priorities and performance metrics deeply; should be open about
self-educating
- Data proficiency is a plus: Able to analyze performance data and provide insights
to optimize marketing tactics