Media Planner – Omnichannel Advertising Specialist

Media Planner – Omnichannel Advertising Specialist

Location: MG Road, Bangalore

Experience: 4 – 6 years

CTC: 7L – 10L per annum

About Us

At Gospacy.ai, we are redefining the future of advertising with our innovative omnichannel platform, focusing on diverse media channels, including outdoor, transit, and events. Our mission is to revolutionise how ad buying and selling are conducted across various digital channels, providing seamless solutions that empower businesses and individuals. If you are passionate about pushing the boundaries of digital advertising, we want you on our team!

Your Role

• Develop & Implement Strategies: Craft and execute comprehensive media buying strategies that incorporate various channels, including outdoor, transit, and traditional media.
• Market Research & Analysis: Conduct in-depth research to identify target audiences and media trends across different channels, such as radio, TV, and events.
• Seamless Integration: Ensure consistent messaging and brand presence across all media, focusing on omnichannel strategies.
• Performance Monitoring: Analyse metrics specifically for omnichannel campaigns and provide recommendations to enhance performance.
• Vendor Relationships: Build and maintain strong relationships with vendors in outdoor, transit, radio, and print media.

What You Bring

• Educational Background: Bachelors degree in Marketing, Advertising, Business Administration, or a related field (MBA preferred).
• Industry Experience: 3-10 years of experience in media buying/planning, particularly in omnichannel advertising (e.g., outdoor, transit, BTL).
• Technical Skills: Knowledge of media planning tools relevant to traditional and omnichannel advertising.
• Analytical Proficiency: Strong analytical skills with the ability to interpret data and optimise campaigns.
• Negotiation & Communication: Excellent negotiation and communication skills for building relationships with media partners.
• Proactive & Collaborative: A proactive mindset with the ability to thrive both independently and within a team.

What We Offer

• Career Growth: Be part of a pioneering team and take your career to the next level in the digital advertising industry.
• Dynamic Environment: Work in a fast-paced, innovative environment where your contributions make a direct impact.
• Work-Life Balance: Enjoy flexible working hours and a supportive work culture that values both professional and personal growth.

Qualifications

• Education: Bachelors degree in Marketing, Advertising, Business Administration, or related field (MBA preferred).
• Experience:3-10 years in media buying/planning, with a strong background in outdoor, transit, or other traditional advertising channels.
• Skills: Strong understanding of omnichannel advertising, data analysis, negotiation, and communication skills.

Why Join Us?

Join Gospacy.ai and become a key player in transforming the omnichannel advertising landscape. Youll have the opportunity to drive impactful campaigns, work with passionate professionals, and enjoy a vibrant work environment that celebrates innovation and success.

Ready to Shape the Future of Advertising?

Apply now and embark on an exciting journey with us at Gospacy.ai!