B2B Marketing Coordinator

General Description: This role is responsible for supporting wholesale (B2B) marketing initiatives and projects from concept to on-time execution. These projects, sales support materials and campaigns are designed to drive brand awareness, customer growth and sales within the division.

Core Duties And Responsibilities

• Planning and execution of various B2B marketing programs to support the sales team and drive sales with wholesale customers
• Plan and execute marketing initiatives and sales enablement materials (postcards, ads, email campaigns, sales flyers, digital assets, trifolds) from concept to on-time, execution including objective setting, creative brief, project set-up and coordination, proofing, and approvals
• Liaise with outside approved vendors, establishing timeline of all key tasks/ milestone deliverables in project management system and ensure projects are within budgeted scope
• Collaborate with internal partners, salesforce, cross-functional partners to define scope of assigned tasks, timing, scheduling, and overall expectations of project goals
• Review program performance, providing insights and recommendations on improvements or areas of opportunity.
• Work closely with the B2B Marketing team to support new programs or initiatives to drive growth and awareness in the B2B channel
• 2 days/ week onsite attendance is an essential function of this position
• Perform additional duties as needed

Position Requirements

• Bachelor’s degree with Marketing / Communication concentration strongly preferred
• 3+ years of marketing experience required, preferably in a B2B role/environment
• Ability to manage multiple projects, priorities, and activities in a deadline-orientated environment, executing responsibilities accurately and efficiently
• Ability to handle cross-functional interactions and relationships professionally on behalf of the marketing department
• Experience in Microsoft Office (Word, Excel, PPT)