Associate, Planning

The Associate Media Planner is the daily focal point to the account. Associate Media Planners are expected to have daily responsibility for assigned accounts and are expected to understand our client’s overall business and marketing goals. Associate Media Planners steward the tactical communications planning process and provide mid-level recommendations to the senior media team and client. You will report to a senior member on the team.

Communications Planning:

Aid in the creation of client media communication plan strategies

Create media plans, flowcharts, buying guidelines, testing plans & results analysis, budget summaries, plan delivery and competitive reports

Help exist and emerge communications opportunities relevant to assigned brand/category

Write POVs and evaluate new media types / outlets

Support Communications Planning Supervisor in the collection and evaluation of syndicated consumer and media usage information

Compile reports of competitive market/media information for each brand/category

Support ACPD/CPS as a facilitating contact point for client’s internal media staff and the primary contact point to client’s brand staff when media issues are discussed

May oversee the work of Assistant Communication Planners, ensuring that all deliverables are error free before they are submitted to Supervisors/clients

Client & Internal Relationships:

Manage daily client interaction

Handle expectations of clients and deliverables

Assist Supervisor in advising clients on the best ways to integrate media into their advertising and marketing programs

Assist Supervisor in growing business opportunities within current clients

May inform client/team of new opportunities or issues

Lead, if appropriate, face-to-face client and vendor meetings

Build relationships with internal and external teams and set good example for assistant level

• 1+ year of integrated media planning experience
• Experience with the media process, media department and inter-department relationships
• Present well-considered ideas and solutions
• Adapt Plans due to changes in client goals, priorities or budgets while minimizing impact on project momentum
• Relate results to client goals
• Experience with online research tools such as Nielsen, @Plan, AdRelevance, etc.

Additional Information

The anticipated salary range for this position is $39,000 – $62,962. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

#Remote #Hybrid #In-person

Location:

USA – Remote – New York

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent

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