Marketing Specialist

The Marketing Specialist plays a key role in driving revenue growth, enhancing market presence, and supporting marketing strategies to meet and exceed business goals. With a specific focus on Battery Energy Storage Systems (BESS) and renewable energy solutions, this role requires a strong blend of technical expertise, business acumen, and exceptional communication skills. The specialist will collaborate with cross-functional teams, develop customer-centric solutions, and stay informed of market trends to enable sustainable growth.

Key Responsibilities

Business Development and Sales Enablement:

• Identify and pursue new business opportunities in the BESS market, including commercial, industrial applications, and microgrid deployments.
• Build and nurture lasting relationships with customers, convert leads into long-term clients, manage sales pipelines, develop tailored proposals, negotiate contracts, and close deals successfully.
• Analyze customer energy consumption patterns, load profiles, and application scenarios to gather requirements and demonstrate the financial and technical benefits of BESS solutions, including Total Cost of Ownership (TCO) comparisons.
• Achieve sales targets and drive continuous improvement to meet performance objectives.
• Enable regional and extended team members to engage effectively with customers, understand technical requirements, and articulate the value proposition of BESS solutions.

Market Insights And Product Development

• Monitor industry trends, competitive landscapes, regulatory developments, and evolving customer needs to shape growth strategies and inform product roadmap decisions.
• Collaborate with cross-functional teams and supply chain partners to address customer pain points and enhance the value proposition of products and services.

Channel Engagement

• Evaluate and develop partnerships with key stakeholders to maximize synergies, expand market reach, and drive co-development initiatives.
• Design and execute promotional campaigns and ATL/BTL activities to enhance brand awareness.

Marketing And Communication Support

• Help develop marketing plans by conducting basic market research and pricing analyses and present data for discussion and interpretation.
• Prepare drafts of marketing communications and manage project plans, deadlines, and team communications.
• Collect and present customer satisfaction data to inform continuous improvement efforts.
• Support alignment of marketing activities with the global brand strategy.
• Collaborate across regions and business units to ensure consistency and effectiveness in marketing execution.

Responsibilities

Skills and Competencies:

• Communicates Effectively: Delivers clear, audience-specific communications across multiple modes.
• Customer Focus: Builds strong customer relationships and delivers customer-centric solutions.
• Plans and Aligns: Effectively prioritizes work to meet organizational goals.
• Resourcefulness: Secures and deploys resources efficiently to achieve objectives.
• Channel Awareness: Understands and contextualizes industry structures and dynamics to advance goals.
• Market Analysis: Researches and analyzes market information to identify trends and opportunities.
• Marketing Plan Management: Develops marketing mix strategies (Product, Price, Promotion, and Placement) to meet customer needs and achieve objectives.
• Translating Market Data: Collects and analyzes customer voices and market information to create actionable insights.
• Values Differences: Recognizes and leverages diverse perspectives and cultures.

Qualifications

Qualifications:

• College, university, or equivalent degree in Marketing, Sales, Business Administration, or related field required.
• Minimum of 4 to 6 years of experience in sales, business development, or related roles, preferably within the BESS or renewable energy sector.
• Proven track record of meeting or exceeding sales targets and driving revenue growth.
• Strong technical understanding of BESS and renewable energy solutions.
• Exceptional communication, presentation, and negotiation skills.
• Deep knowledge of regulatory landscapes, market dynamics, and competitive factors influencing the adoption of BESS.
• Willingness to travel as needed to meet customers, attend industry conferences, and collaborate with remote teams.

Job Marketing

Organization Cummins Inc.

Role Category Hybrid

Job Type Exempt – Experienced

ReqID 2408778

Relocation Package No