Senior Marketing Manager

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft – making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Senior Marketing Manager, India

Adyen is looking for an experienced, strategic self-starter with a proven track record in B2B marketing. This role will work from our Mumbai office and report directly to VP Marketing APAC based in Singapore.

The Senior Marketing Manager, India is responsible for creating Adyen’s marketing strategy in order to drive marketing goals with a heavy focus on new customer acquisition, spanning positioning and demand generation across owned, earned and paid channels. You will serve as a conduit between local commercial leadership teams and marketing teams on regional and global level.

The ideal candidate has a strong commercial mindset, is motivated to form an intimate understanding of Adyen’s business model and commercial organization and excellent communication skills. We are looking for an experienced marketer who thrives in an international environment, and who is passionate about coaching marketers to create successful programs throughout the funnel.

What You’ll Do

• Manage goal setting, planning, spend allocation and team planning in India together with APAC marketing lead and local commercial leadership
• Position Adyen across a wide set of industries with a core focus on acquiring new customers through a strong integrated marketing strategy
• Collaborate with commercial teams (Sales, Account Management) to formulate targeted marketing strategies aimed at expanding our footprint within existing customer accounts while also identifying and acquiring new customers
• Plan, set-up and optimize integrated marketing campaigns across paid, earned and owned channels
• Develop compelling content for various platforms (digital, print, social media) that resonates with target audiences and drives engagement
• Be the local market expert and work closely with regional APAC Marketing & PR teams (Campaigns, Digital Marketing, Events, Content, PR) to surface country insights and customer success stories, aligning to ensure consistency in brand identity and narratives
• Drive and manage local media buying through either direct deals and/or agencies to support acquisition goals. Includes planning and optimizing marketing campaigns across paid digital media, email and owned channels
• Leverage analytics tools to determine effectiveness of campaigns across all touchpoints.
• Collaborate with digital marketing teams on local website pages and ongoing SEO optimisations
• Prepare quarterly and annual spend allocation for the Marketing initiatives, and continuously optimize ROI.
• Work closely with the global and APAC marketing leadership to ensure the successful implementation of global and regional initiatives

Your Background

• 7+ years’ experience in a multi-dimensional marketing role, with experience across the full marketing mix (owned, earned and paid).
• Strong communication and interpersonal skills, which allow you to quickly build rapport with teams across different markets
• You like to understand the ROI of marketing activities and foster an iterative way of working and learning to drive strong results.
• A strategic and commercial mindset, with a proven track record of liaising with commercial functions to deliver impactful marketing programs
• Fluent spoken and written English is a requirement
• Ability to travel domestically and internationally 20%+

Our Diversity, Equity and Inclusion commitments

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them – voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.

This role is based out of our Mumbai office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.