Growth Marketing Manager (Lifecycle & Events)
Job Description
Banking and card payment infrastructure still struggles to serve low-volume, high-velocity payments both locally and globally. Businesses send over $20 trillion in refunds, rewards, or remittances to consumers, employees, or freelancers, every year and waste thousands of hours, incurring costs of up to 50% per transaction and leaving the people they serve waiting days to receive their money.
Runa is transforming the payouts landscape with a new digital payments infrastructure that enables businesses to send digital value to anyone, anywhere instantly, free of charge for senders and recipients. Recipients can immediately spend the value they receive on the Runa network including 4000 plus payout types across 37 countries, completely independently of the legacy card rails. Hundreds of leading companies rely on Runa to power instant, flexible global payouts to tens of millions of consumers including Sodexo, TopCashback, Perkbox, Sweatcoin, Coinbase and Globetopper.
About The Role
As a Growth Marketing Manager at Runa, you will play a central role in driving brand engagement and strengthening customer connections through well-orchestrated events, thoughtful campaigns, and personalized nurturing strategies. You will oversee Runa’s flagship event, optimize engagement across various channels, and contribute to creating memorable, impactful experiences for our audience.
What Excites You
- Leading the organization of Runa’s annual flagship event, overseeing logistics, collaborating with vendors, shaping content, managing sponsorships, and ensuring attendees have a meaningful experience.
- Coordinating Runa’s involvement in industry events, ensuring alignment with broader marketing efforts and presenting a consistent, authentic brand presence.
- Analyzing event outcomes to gather insights, assess effectiveness, and recommend ways to enhance future initiatives.
- Designing and managing nurturing flows to connect with prospects across different stages of the funnel, using channels like events, inbound opportunities, and content campaigns.
- Partnering with the customer success team to develop campaigns that support growth within our current customer base, creating opportunities for shared success.
- Working with internal teams to design multi-channel, tailored account-based marketing (ABM) campaigns that foster engagement and strengthen relationships with target accounts.
- Tracking and reporting on campaign performance, uncovering actionable insights, and refining strategies to keep Runa innovative and competitive.
What Excites Us
- Experience in growth marketing with a focus on event management, lifecycle campaigns, and customer engagement.
- Attention to detail and a talent for creating content that resonates with diverse audiences.
- Analytical skills to monitor campaign performance, interpret data trends, and share clear insights with stakeholders.
- Familiarity with tools like HubSpot or similar marketing platforms.
- A collaborative, inclusive mindset and an ability to adapt in a dynamic environment.
- Enthusiasm for learning, openness to feedback, and a proactive approach to professional growth.
Benefits At Runa
? 25 days of annual leave + public holidays
? Learning & Development allowance, including 5 days of study leave per year
? 401K
? Participation in our Employee Options Pool, giving you a stake in Runa’s success
? Comprehensive healthcare, dental, and vision insurance, plus wellness benefits
? Quarterly “Reset Days” to recharge and unwind
?? Summer Hours—log off at 3 PM on Fridays during August
? Enhanced parental leave, with up to 16 weeks of full pay
Growth Marketing Manager (Lifecycle & Events) at Runa