Job Description
About The Role
The Head of Marketing will report to the VP of Marketing and Sales and lead Deep Mine’s marketing strategy across all channels. This position, based in Paris, is responsible for creating and executing comprehensive marketing plans, promoting Deep Mine’s products and services in the global defense market, and working closely with the sales team to drive business growth. The Marketing Director will ensure our messaging resonates with key stakeholders, including defense agencies, contractors, and other industry partners.
Responsibilities
- Develop and implement a comprehensive marketing strategy to promote Deep Mine’s brand and products, targeting the global defense market.
- Oversee the execution of all marketing initiatives, including digital campaigns, product launches, trade shows, and public relations efforts.
- Collaborate with the sales team to ensure marketing campaigns align with sales objectives and support revenue growth.
- Manage the creation of marketing collateral, presentations, and content tailored to defense clients and government agencies.
- Lead market research efforts to understand industry trends, competitor strategies, and customer needs within the defense market.
- Build and maintain relationships with industry influencers, media outlets, and key partners in the defense sector.
- Monitor and analyze marketing performance metrics, adjusting strategies and campaigns to improve ROI.
- Develop and manage the marketing budget, ensuring efficient use of resources to achieve business objectives.
- Ensure consistent brand messaging and positioning across all marketing channels.
- Stay informed on industry developments, regulations, and trends that may impact marketing strategies.
Candidate Requirements
- 8-10 years of experience in marketing, with at least 5 years in a leadership role.
- Strong understanding of the defense business and proven experience in the defense industry or working with government agencies.
- Demonstrated success in developing and executing marketing strategies that drive growth and increase brand visibility.
- Strong knowledge of digital marketing, social media, and content marketing.
- Excellent leadership skills with experience managing marketing teams and working cross-functionally with sales teams.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to analyze market data and performance metrics to make data-driven decisions.
- Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA is a plus).
- Experience in the defense, government, or high-tech sectors is a strong advantage.
- Fluent in English and French is highly desirable.
Location and commitments
- Full-time, Permanent position.
- Based in Paris, France.
- Occasional travel required for events and meetings.
We look forward to hearing how you can help shape the future of autonomous defense systems at Deep Mine.