Marketing Operations

About Our Client

A capital markets technology company is revolutionizing financing for clean energy and manufacturing projects in the U.S. by offering a leading platform for tax credit transfers. This platform, supported by market intelligence and a skilled team, helps developers and manufacturers secure funding across all project stages. With the emergence of transferable tax credits as a critical tool for clean energy initiatives, the company is addressing the need for new market standards, financial products, and software solutions.

Backed by $27M in funding from top investors like Andreessen Horowitz and strategic partners like Pattern Energy and Orsted, the company is poised for rapid growth. Its team of 30 experts spans energy, finance, government, and software development.

The company is seeking a founding hire in Marketing Operations to play a pivotal role in its Go-To-Market success.

What you’ll do

Data management & infrastructure

– Maintain and optimize the CRM and marketing databases to ensure high data quality.

– Oversee data hygiene, lead enrichment/re-enrichment, and intent-based lead qualification.

– Establish and manage robust Prospect ? MQL data pipelines and infrastructure.

– Implement automated account scoring, contact tiering, and targeting to facilitate scalable prospecting efforts.

Campaign management & execution

– Support integrated marketing campaigns through seamless lead management processes and automated workflows.

– Set up and optimize ABM strategies aimed at sellers, buyers, and other stakeholders.

– Drive sequence performance optimization and monitor email send health.

Marketing technology & automation

– Lead the evaluation, administration, and scaling of marketing technology tools.

– Build sophisticated workflows and intent scoring systems to enhance process efficiency and scalability.

– Manage and optimize referral tracking and partnerships pipelines.

Performance analysis & reporting

– Develop and maintain systems for KPI tracking, attribution modeling, and funnel analysis on a weekly, monthly, and quarterly basis.

– Provide actionable insights through detailed Google Analytics/Ads reporting and cross-referenced funnel data analysis.

– Ensure reliable and comprehensive data for attribution reporting and informed decision-making.

Cross-functional collaboration

– Serve as a key liaison among growth, sales, and partnerships teams to ensure alignment on priorities and outcomes.

– Support outbound growth initiatives, including account re-engagement and champion-targeting campaigns.

What you’ve done

– **3–5 years of experience in Marketing Ops, Growth Ops, or Business Ops at a B2B marketplace tech startup focusing on enterprise sales.**

– Database management: Proactively managed CRM data quality and segmentation for targeted outreach.

– Campaign operations: Supported the execution of integrated campaigns with strategic lead management.

– Process optimization: Developed scalable, automated workflows that streamline operations.

– Performance analysis: Assessed KPIs to guide marketing strategies.

– Marketing technology: Scaled tech stacks and utilized integrations to promote growth initiatives.

What is offered

– $27M raised from top-tier investors, including Andreessen Horowitz, Lowercarbon Capital, New System Ventures, Overture, Ardent Venture Partners, QED, and Canapi.

– Fully remote opportunities within the U.S. or Canada, with options to co-work in NYC, Seattle, DC, or SF.

– Comprehensive coverage for Health, Vision, and Dental insurance.

– Competitive base salary ($115,000-$135,000) along with equity. Compensation will be determined based on leveling and market comparisons and may be flexible for higher-level roles.

– Core values include caring for one another, rapid building and improvement, unwavering focus on customers, demonstrating ownership, and fostering a team that reflects diverse experiences throughout the country.