Job Description
Job Title: Marketing and Media Senior Manager
Location: 1405 Shady Avenue
Salary Range: $77,000 to $90,000
Schedule: Full time, Monday through Friday, hybrid
Join our esteemed team
The Children’s Institute is seeking an energetic Marketing and Media Senior Manager to join our team of more than 400 professionals who values a compassionate culture, and thrives in a creative environment with like-minded smart, strategic thinkers.
About The Position
Among the responsibilities in this forward-looking position are: Developing and implementing marketing strategies across traditional and digital media including our website; monitoring market research and assessments that inform branding; tracking and analyzing KPIs for on-going optimization; managing SEM and SEO opportunities; overseeing the marketing budget, and acting as project manager and serving as liaison for internal and external marketing partners, including digital and creative agencies.
Responsibilities
- Play an essential role in marketing strategy, planning, and operations to support the Chief Marketing Officer and creative/marketing team.
- Act as project manager for agency and vendor partners to ensure mutual collaboration, communication, and effectiveness, including external web development and design team. Owns the maintenance and optimization of our organization’s web site.
- Manage the marketing/creative’s team new project initiation and prioritization, ensuring the team has what they need to successfully execute projects.
- Support the Talent Acquisition team by developing talent attraction strategies and plans, then optimizing based on results.
- Partner with the CMO to develop, oversee, and update the marketing’s team’s budget, ensuring the best possible ROI and efficient use of resources.
Qualifications
Bachelor’s degree in communications, marketing, public relations, or related field is required.
Required minimum experience of 7-10 years in marketing and communications, or in an ad agency environment.
Demonstrated success in marketing, advertising, public relations, digital media, project management, analytics, and reporting. Experience with content management systems (CMS) and/or other customer relationship management (CRM) systems and automation.
Proficiency in project management and/or Adobe Creative Suite preferred.
Ability and means to travel to external appointments and events on a flexible schedule including evenings and weekends, as appropriate.
Clearances Required: Act 73 FBI, Act 34 Criminal Clearance, and Act 33 Child Abuse Clearance.
Benefits Summary
We’re proud to offer competitive benefits to our team members. Regular full-time team members are eligible for the following benefits:
- Medical and prescription insurance, including choice of two health plans and networks
- Dental and vision coverage, free for team members.
- Paid Time Off (PTO) and holidays
- Medical, Bereavement, Educational, & Personal Leaves
- Parental leave (birth & adoption) paid-6 weeks
- Life and short- & long-term disability insurance
- 403b Retirement plan – pre-tax & Roth options; employer match after 1 year
- Student loan refinancing program
- Public Service Loan Forgiveness program – CI qualifies as non-profit
- Education assistance/tuition reimbursement
- Professional Development/Continuing Education Units
- Credit Union
- Team Member Recognition events
- Referral bonus
- CPR training, employer paid
- Travel mileage reimbursement at federal rate
The Children’s Institute is an Equal Opportunity Employer. We serve a diverse population of children and families, and we want our workforce to reflect that same diversity. We welcome all interested individuals to apply to this position at our amazing organization. We can’t wait to meet you!
The Children’s Institute does not exclude, deny benefits to, or otherwise discriminate against any person on the basis of race, color, national origin, religious creed, AIDS or HIV status, disability, ancestry, age, gender, sexual orientation, gender identity or expression, genetic information, marital status, union membership, or veteran/military status in employment.