Social Media Content Specialist

• Develop a content calendar and implement foundational strategies to increase brand visibility and engage followers.
• Create, edit, and publish original, high-quality content (posts, images, videos, stories, etc.) across platforms, maintaining brand consistency and voice whilst ensuring alignment with our values.
• Manage and update our social media accounts (mostly Instagram, and TikTok), scheduling posts and actively engaging with followers, initiating conversations, and building a loyal online community around our brand.
• Write compelling captions and copy that resonate with our target audience and inspire engagement.
• Stay up-to-date with the latest platform updates and industry trends, especially within the beauty and sustainability space, and adapt these trends to our brand’s style and values.
• Monitor and analyze content performance to understand what resonates with our audience and report on insights to inform content direction.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Fluent in English and Indonesian, both written and spoken.
• Experience in social media content creation, social media management, or a similar role, ideally with experience in the beauty or lifestyle sectors. (it’s a plus point if you can provide your portfolio).
• Strong familiarity with Instagram, TikTok, and other emerging platforms.
• Ability to create appealing visual content using tools like Canva, Adobe Creative Suite, or mobile editing apps.
• Passion for social media and creativity in storytelling.
• Ability to write engaging, brand-aligned captions and copy for various social media channels.
• A keen eye for aesthetics, creativity, and a passion for exploring new ideas and approaches.
• Keep abreast of updates from each social media platform on a regular basis