Head E-Commerce
Job Description
Key Responsibilities
- Strategic Leadership
? Develop and implement a comprehensive eCommerce strategy aligned with Kohler’s business objectives which aims to balance our growth objectives and the legacy and premium positioning that Kohler stands for.
? Stay updated on industry trends, emerging technologies, and consumer behavior to maintain a competitive edge.
? Identify growth opportunities across D2C platforms, marketplaces and continuously monitor and evaluate new formats
- P&L Management
? Own the eCommerce P&L, including sales, marketing budgets, and operational costs.
? Optimize online sales channels with data-driven insights and performance marketing strategies.
? Implement pricing, promotions, and inventory strategies to maximize sales and profitability.
- Operational Management
? Work with the team to oversee end-to-end online customer journey, including site design, navigation, checkout, and post-purchase experience.
? Ensure site performance, including uptime, load speed, and mobile responsiveness.
? Collaborate with IT and digital teams to drive innovations in website functionality and UX.
? Conduct A/B testing to improve conversion rates and optimize the customer experience.
? Ensure planning and high demand accuracy to ensure optimal inventory levels to complement both direct (B2C) and B2B business channels.
- Team Leadership
? Build, lead, and mentor a high-performing eCommerce team, including revenue growth, marketing, analytics, UX, and operations professionals.
? Foster cross-functional collaboration with product, marketing, logistics, and customer service teams.
- Partnerships & Channel Management
? Manage relationships with third-party marketplaces (e.g., Amazon, Flipkart, Quick Commerce) and authorized sellers including joint business plans, negotiations, new product planning etc to optimize channel performance.
? Ensure Kohler ecommerce business alignment with marketplaces growth strategy and internally work with cross functional teams to build and unlock digital capabilities to support growth.
- Analytics & Reporting
? Develop KPIs to track eCommerce performance and create regular performance reports for leadership team and regular operational reviews to analyze and execute necessary interventions.
? Use data analytics to enhance decision-making and inform strategies for growth and efficiency.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
- 10+ years of experience in eCommerce, digital marketing, or online sales leadership roles.
- Proven track record of driving revenue growth through DTC platforms and third-party marketplaces.
- Experience of managing both direct and indirect teams and be able to collaborate including with cross-geographic stakeholders.
- Excellent leadership, analytical, and communication skills.
- Experience managing P&L and driving ROI-driven marketing initiatives.
- Familiarity with consumer products, luxury goods, or home improvement industries is a plus.
Why Join Kohler?
Kohler is a global leader in design, innovation, and quality. As the Head of ECommerce, you’ll play a pivotal role in shaping our digital future, delivering exceptional experiences to our customers, and contributing to our legacy of excellence.