B&W TH Brand Innovation Lead

Location: Unilever Bangkok, Thailand

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Main Responsibilities

• Report to the Demand Creation Lead, acts as the brand custodian. Responsible for the equity, growth, and social-first strategy of their assigned brand(s)
• Lead innovation development from end-to-end as Citra is a Local Jewel
• Craft and execute a holistic brand plan that brings together all demand creation activities, with a strong emphasis on digital and social-first initiatives
• Responsible for leading integrated brand planning, developing and executing marketing strategies, managing the brand portfolio, and driving innovation to achieve ambitious business objectives
• Be the primary escalation point for all PR, community and reputation management issues related to their brand(s)
• Responsible for fostering a strong brand identity, ensuring consistent brand messaging, and championing a social-first approach to consumer engagement
• Lead the execution of social first marketing plans, ensuring alignment with brand strategy and brand equity.
• Lead an integrated Demand Creation team to develop and execute social first marketing plans in market for their brand driving profitable growth and market share.
• Lead quarterly OKR planning and execution for the brand, setting ambitious targets, tracking progress, and holding teams accountable for delivering results.
• Lead and project manage through the local agency group, fostering strong partnerships and ensuring seamless collaboration with global and local marketing teams.
• Lead and own the development of best-in-class brand experiences across all touchpoints, building brand purpose, driving brand marketing objectives and JTBD.
• Be the digital pioneer, pushing forward digital and e-commerce execution, working closely with the Demand Creation team and external agency partners to deliver seamless consumer experiences.

Candidate Criteria

Experience & Qualification

• 5 years’ experience in marketing or sales
• Experience in Beauty company/industry/channel is a plus
• Strong project management and problem-solving skills
• Knowledge on communication development, and media planning process, public relations, and e-commerce
• Good with numbers (sales analysis, knowledge of P&L, budgeting) and has experience in strategy development
• An excellent English language communicator with senior stakeholders and peers (conversational and presentational)
• Experience in managing relationships with a variety of stakeholders – both internal and external partners
• Experience in leading an internal cross functional task force and working with external agencies

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors
• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
• AGILITY: Explores the world around them, continually learning and developing their skills.

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.

Additional Information

Build our leadership team. Rest assured; we will keep you updated on the status of your application as soon as it is possible.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.