Consumer Insights Lead

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Do you want to work for a Top Employer with international career opportunities? This is for you!

Do you have strong social and analytical skills, are you customer centric and do you want to work for a Top Employer with international career opportunities?

Today, we are looking for a Consumer Insights Lead who will enable decision makers to act on relevant, timely and actionable insights and information about the consumer and the marketplace through crafting and implementing relevant research projects and driving analysis.

Your ‘day To Day’

• Design and implement research studies to help the market achieve the business objectives.
• Lead the analysis and interpretation of results and present key findings and recommendations.
• Drive the market research process through optimizing research briefs, suppliers’ choice, methodologies and analysis to ensure the highest quality from pioneering agencies in a cost-effective manner.
• Drive data extraction, analysis and synthesis that focuses on strategic priorities.
• Provide comprehensive additional analyses by considering all relevant data from various research studies to improve consumer and market understanding.
• Generate and contextualize consumer and market insights, then translate them into actionable recommendations.
• Stay ahead of the latest innovations in market research to ensure the most relevant and advanced methodologies are used to facilitate the collection of actionable consumer and brand knowledge.
• Actively seek out concept and project knowledge, findings, and best practices from other markets.

Who We’re Looking For

• Graduate in Business Administration, Marketing, or any related field.
• Minimum 5 years of proven experience in market research, insights, consumer experience, business intelligence, planning, analytics and/or similar fields.
• Good knowledge of statistical analysis techniques and tools (Power BI, Google Analytics and any other data analytics)
• Strong communication and interpersonal skills
• Proficiency in Arabic, English & French both written & spoken.

Philip Morris International offers you a new perspective. Here, you will never stop exploring and discovering. We take on-the-job learning to another level, giving you every opportunity to develop your career and reach your full potential. This position will advance your experience with innovative technologies, services, and processes. Backed by a competitive salary and compensation package, you will work in a professional setting with clients and team members from all over the world.

Philip Morris International: Delivering a Smoke-Free Future

Philip Morris International (PMI) is a leading international tobacco company, actively delivering a smoke-free future and evolving its portfolio for the long term to include products outside of the tobacco and nicotine sector. The company’s current product portfolio primarily consists of cigarettes and smoke-free products. Since 2008, PMI has invested over $12.5 billion to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. This includes the building of world-class scientific assessment capabilities, notably in the areas of pre-clinical systems toxicology, clinical and behavioral research, as well as post-market studies. In 2022, PMI acquired Swedish Match – a leader in oral nicotine delivery – creating a global smoke-free champion led by the companies’ IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI’s IQOS devices and consumables and Swedish Match’s General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. As of June 30, 2024, PMI’s smoke-free products were available for sale in 90 markets, and PMI estimates that 36.5 million adults around the world use PMI’s smoke-free products. Smoke-free business accounted for approximately 38% of PMI’s total first half 2024 net revenues. With a strong foundation and significant expertise in life sciences, PMI announced in February 2021 its ambition to expand into wellness and healthcare areas and, through its Vectura Fertin Pharma business, aims to enhance life through the delivery of seamless health experiences.

For more information, please visit www.pmi.com and www.pmiscience.com

“PMI is an Equal Opportunity Employer”

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