CRM Manager

Founded by the “Godfather of Fantasy Sports”, Matthew Berry’s Fantasy Life is a multi-media content company that delivers engaging and entertaining content to a purpose-built community of avid football fans.

Fantasy Life covers fantasy sports from every angle including Daily Fantasy Sports and Sports Betting. With a roster of world class content creators, Fantasy Life is delivering the very best content, data and tools to fans looking for that winning edge.

About The Role

We are seeking a talented and detail-oriented CRM Manager/Marketing Automation Specialist to join our team. This role will work across both Fantasy Life and Guillotine Leagues, with a primary focus on creating and executing data-driven marketing campaigns. The ideal candidate will be proficient in marketing tools like Braze and Mixpanel and have a strong understanding of building and executing automated email, mobile push, in-app messages, and cross-channel marketing strategies. This position offers a unique opportunity to shape the user journey, drive engagement, and optimize customer retention across our platforms.

What You’ll Do

Marketing Campaign Development:

• Work directly with the Head of Growth to plan, build, and manage automated marketing campaigns across email, mobile push, in-app messaging, and cross-channel platforms using tools like Braze.
• Create personalized and segmented campaigns to enhance customer engagement and retention.
• Ensure all campaigns align with brand voice and objectives for both Fantasy Life and Guillotine Leagues.
• Support the Product Team by developing campaigns, triggered flows, and promotions that deliver against revenue, conversion, engagement, and retention goals

Data Strategy And Planning

• Design and implement data plans for marketing tools that ensure efficient collection, segmentation, and utilization of customer data.
• Map user journeys and lifecycle stages to identify key touchpoints for engagement.
• Analyze campaign performance data to refine strategies and optimize results.
• Utilize email performance metrics to develop insights and make improvement recommendations including formatting best practices.

Platform Management

• Maintain and optimize marketing automation tools, with a primary focus on Braze and Mixpanel.
• Work closely with technical teams to ensure seamless integration of tools and platforms.
• Monitor platform performance and troubleshoot issues to ensure consistent campaign delivery.

Collaboration And Cross-Functional Support

• Work directly with the Head of Growth on strategy and execution.
• Collaborate with leadership to define and prioritize campaign goals, KPIs, and timelines.
• Stay informed about industry trends and best practices to keep campaigns innovative and effective.
• Foster cross-functional collaboration to drive continued alignment on campaign priorities and execution.
• Engage with all levels of the organization, most notably Product and Content, to ensure all groups are up to date with marketing strategies and vice versa.

Reporting And Optimization

• Analyze and report on campaign performance, providing actionable insights to improve effectiveness.
• Conduct A/B testing and experiments to optimize engagement metrics.
• Provide regular updates to stakeholders on campaign performance and outcomes.
• Maintain customer journey documentation and keep key stakeholders informed

Qualifications

• Proven experience with marketing automation tools, particularly Braze or similar products.
• Strong understanding of email marketing, mobile push notifications, in-app messaging, and cross-channel marketing strategies.
• Experience creating and managing data-driven campaigns with a focus on segmentation and personalization.
• Proficiency in data analysis and reporting using tools like Excel, Google Analytics, Mixpanel, or similar.
• Excellent project management skills with the ability to manage multiple priorities and deadlines.

Nice to Have

• Experience in the fantasy sports or gaming industry.
• Knowledge of HTML/CSS for email design and troubleshooting.
• Familiarity with CRM systems and customer lifecycle management.
• Strong analytical mindset and ability to derive insights from complex datasets.

Benefits

• Fully remote working environment
• Flexible benefits package including Health, Vision and Dental
• Unlimited Paid Time Off
• Opportunities for growth & development through training, mentorship and more

The Pay Range For This Role Is

80,000 – 110,000 USD per year(Remote)