Marketing Lead

About Us

We are Straightcurve and our mission is to bring spark, inspire creativity, and make a meaningful difference in everything we do in and outside of work.

Headquartered in Western Australia, with additional presence in five international markets, we specialise in offering better solutions in garden and landscaping steel edging products. Through our passion for innovation and environmental sustainability, we are moving into a new chapter of expansion dedicated to decking, sustainable housing and more. Our team consists of driven and persistent individuals who all share a common vision: to contribute to something greater than ourselves and to make things “simply better.”

About You

You are, like us, curious by nature and always looking for ways to improve things. A self-starter and independent thinker who can roll with the punches in changing times to find creative solutions. With a blend of experience and zest, you are our Marketing Lead. You will play a crucial role as a guardian of our brand and a marketing partner as we diversify our business.

You will have:

• 5+ years of applied experience in digital marketing, SEO, website development, social media, product marketing etc.
• Experience with developing a team as the business evolves.
• Strong communication and relationship-building abilities.
• Proven track record of developing and executing successful marketing strategies.
• Strong analytical skills to interpret market data, track campaign performance and make data-driven decisions for various sales channels and distribution methods.
• Confidence in your ability to hit the ground running and the willingness to learn and be part of an evolving environment eager to drive change for a difference.

What You’ll Do:

• Develop and implement comprehensive marketing strategies and assets for the greater company vision and its products.
• Collaborate with the current marketing function and grow the team to strengthen the culture of creativity and excellence.
• Manage digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
• Identify marketing opportunities and drive solution strategies for customer engagement and satisfaction.
• Contribute to the bigger picture for the business’ vision and goals.

What Success Looks Like:

We aim to create impactful marketing strategies that resonate with our audience and drive growth. Here are the key outcomes we expect:

• Increased Brand Awareness: Enhance Straightcurve’s visibility and presence across various platforms and develop the identity for its new division – Ignition Chamber.
• Effective Campaigns: Design and execute marketing campaigns that engage and convert our target audience.
• Optimised Performance: Drive lead generation and conversion rate to achieve marketing ROI targets.
• Team Growth: Develop and lead a marketing team that embodies Straightcurve’s values of continuous improvement.
• Innovation: Introduce new marketing strategies and appropriate technologies/processes to develop the business expansion.

Location:

Bunbury, WA; hybrid arrangement to WFH and in-office 1-2 times a week.